June 12, 2017

How to Build Your Brand on Social Media

How to Build Your Brand on Social Media
Do you have a brand that you are looking to promote, but aren't sure how to get started? Social media is an excellent venue for marketing since it is largely free, accessible, and easy to use, and practically everyone is using some platform of it, so you have a large potential audience. What's not to like about all of this?

Unfortunately, not everyone naturally knows how to wade through this social media ocean. With so much to choose from, and so many strategies you could try, how do you know how to build up your following in a way that will actually promote and build your brand? If you find yourself confused about how to get started, don't fret. There are some simple steps that can set you on your way, ensuring you have a social media model that will do wonders you’re your marketing. You want meaningful engagement, which will lead to positive recognition of your brand. Let’s get started with some key things to keep in mind.

Continue reading "How to Build Your Brand on Social Media" »

June 05, 2017

3 Reasons Facebook ads will get you the best ROI

Newcomers to online advertising can easily get caught up in the next trendy platform, spending a great deal of time and money generating quick shares and likes. However, a successful ad campaign requires effective marketing tools that will funnel your customers from awareness to purchase. For video advertisements that work, you don’t need to go further than Facebook.

They may not be shiny and new, but Facebook video advertisements will bring your would-be customers through the stages of the sales process without having to chase after them in an increasingly fragmented marketplace.

Here’s why:

  1. Targeting

When it comes to targeting audiences, Facebook is best in class. With 1.86 billion monthly active users (as of Dec 31, 2016), it is the world’s largest social media platform. All of those people openly share their personal information and interests with the site, allowing video advertisers to get extremely specific with who they target.

Perhaps more importantly, Facebook allows you to retarget users who have been exposed to your content. A person who has watched at least half of your video has demonstrated interest in your product or service. They are open to receiving your message.

You can retarget in a whole variety of scenarios including:

  1. Retarget your email list or segments of it with a specific offer on Facebook.
  2. Retarget people who watched any of your past video ads, or engaged with your page.
  3. Retarget website visitors or people who visited certain pages.

Retargeting moves a potential customer from awareness to consideration; now they may buy.

  1. Building Trust

Before clicking the checkout button, a customer must have some degree of trust in the seller. Trust begins with familiarity, and fortunately, this can be established quickly through repetitive exposure to advertisements.

Targeting and retargeting brings your prospective customer on a journey from becoming familiar with you to trust you, to purchasing from you. Facebook’s retargeting abilities can be effectively leveraged to move them down the next step in your funnel.

  1. Staying Power

Facebook users don’t want to click on an ad that will move them off the site. This suits Facebook just fine. Since video ads are embedded right into the home feed, clicking “play” on your ad won’t be an interruption. Instead, it just might add value to their browsing experience by showing them a product or service that they’d be interested in purchasing.

Video ads on Facebook are here to stay because they work. They are targeted, trustworthy, and convenient for consumers. If you’d like to learn more about why and how to use Facebook video ads, Memory Tree Productions has created a useful infographic that’s a primer on Facebook video ads.







May 29, 2017

2,500! That's right, 2,500 posts!

By Peter Mosley

I'm Pete Mosley and I took over One Degree in 2010 and it has been, and continues to be, a great privilege! I also want to thank FreshGigs.ca for their support and their amazing Job Feeds here!

According to Google, these are the posts that “RANG DA BELL” as far as unique visits go over the lifetime of this blog. A sincere shout out to all the contributors!  

One Degree remains an abundant source of information whether you are researching a specific topic, a company or an individual. It also is the perfect spot to start if you are looking for a job, upgrading your career or need some inside information. We have tips, best practices, timely articles and lots of fun - just search on our front page or on Google - add your search string in front of "site:onedegree.ca"  

Here is an example: 5 Questions

I am listing the top ten posts in reverse order - from the lowest number of visits to the highest. There has been a steady, solid, monthly, traffic count here on OneDegree - but these spiked LIKE CRAZY!  

Here's the TOP TEN!

#10 http://www.onedegree.ca/2008/01/one-degree-is-b.html

# 9 http://www.onedegree.ca/2008/03/finished-the-16.html

# 8 http://www.onedegree.ca/2008/08/sept-11-12---in.html

# 7 http://www.onedegree.ca/2014/01/consumer-psychology-the-e-commerce-checkout.html

# 6 http://www.onedegree.ca/2012/04/win-a-ticket-to-mesh.html

# 5 http://www.onedegree.ca/2011/04/the-lifetime-value-of-a-like-on-facebook.html

# 4  http://www.onedegree.ca/2012/10/instagram.html

# 3  http://www.onedegree.ca/2006/11/web-20-game---n.html (This one STILL gets lots of traffic!)

# 2  http://www.onedegree.ca/2005/08/liberty-village.html  (This "number two post" was ranked "number one" since 2005 until the recent "number one" more than doubled <Tripled actually - and still counting!> the best unique visitor tally!)

And the NUMBER ONE post that received the most traffic:


I was really surprised by this! This post came about because I was in a mood and needed to rant about the commotion surrounding Trump and all the “Fake News.”

I think this post proves my point.

For the record, One Degree has never engaged in anything that even remotely resembles Click Bait, nor any other nefarious tactics that increase traffic or draw attention for attention sake. I am pretty damn proud of that!

And finally, to our wonderfully, loyal readers, thank you for your support since 2003!




PS: I was going to add the description of each article fully, but come on ... go have a peek at each one!  Show us some love! And if YOU REALLY LOVE US, how about a modest donation


PPS: Well, so much for not engaging in nefarious traffic tactics! LOL!!!  But hey, come on, it's once in 2500 posts?  Mea culpa.




May 25, 2017

Taking Your Fitness Center into the Digital Age

More and more fitness centers are switching to computerized management systems. Some even go as far as letting members access their data from the cloud and offering the ability to synchronize data from fitness apps for a more comprehensive management. There are plenty of solutions that make the process of taking your fitness center into the digital age much easier.

Before you start choosing the right solution for your gym and its members, however, there are a few things you need to understand first. Taking your fitness center into the digital age is something that can be done easily once you have covered all of the basics.

Immense Benefits

There are a number of advantages that cloud or computerized fitness center management solutions currently offer. For starters, you can manage every part of your operations from one console or administrative panel. Keeping up with membership payments, scheduling classes, and even managing inventories and supplies can be done easily with the system up and running.

The benefits are also there for the customers to enjoy. As mentioned before, members can check their membership status, book classes or personal trainers, and complete other tasks easily using nothing but a web browser. It is even better if the system allows members to upload data from their fitness tracking apps since the information can help PTs pay closer attention to their members.

On top of that, there are marketing benefits to enjoy. Having a comprehensive portal will attract more users, especially those who are tech-savvy and want to stay connected. You can even invest in your own mobile fitness tracking app, complete with integration with the fitness center management system.

Information Security

One of the most important aspects to review before you start implementing a computerized fitness center management system is data security. You’ll be storing sensitive member information in the system, so you really can’t be too careful when it comes to protecting essential details.

Start by establishing a secure environment for the system to run on. If it’s a cloud-based system, make sure the cloud server is equipped with proper security measures such as SSL security and security software suite protecting the main computer or server.

Data loss is another risk to anticipate. Make sure consumer data is backed up regularly, either to a remote server or an offline storage device. You can set up RAID 1 on the main server for maximum protection; use a server RAID calculator to determine the number of hard drives you need.

A Marketing Opportunity

We’ve mentioned how moving to a computerized fitness center management system is a great marketing opportunity. Before you begin the implementation project, be sure to have a good marketing campaign to go along with the project.

You can take members on the journey with you. Share behind-the-scene videos and stories and let existing members, as well as potential customers, know the key features and details about the system before it is actually launched. Build anticipation and excitement around the fact that you’re taking the fitness center into the digital age.

May 22, 2017

Stephen Covey’s 7 Habits of Highly Effective People’s Time Management Sheet

Stephen Richards Covey was an American book writer, educator and speaker. The reason for his popularity was his writing and especially his book “The 7 Habits of Highly Effective People”. In this book, Stephen solved many personal and professional problems by presenting a holistic, integrated and principle-centered approach. From these approaches, Stephen Covey raised a question in his book that is which priorities of yours did you neglect last year and how you will address them in the next year? The answer of this question varies from person to person. However, there are some universal principles that can help you in the next 12 months, and Stephen used those principles to craft a time management sheet which we are going to discuss in our next lines.

Covey’s Time Management Sheet:

The Covey’s time management matrix sheet is designed in a way that it will help you to schedule your whole week on the basis of what is most important to you and what will get you the most meaningful result. This matrix introduced as a separate chapter in the habit 3 from 7 habits of highly effective people with the name “Put first things first.” The matrix is designed in a way that it will not only make you a good time managing person but also help you to be a more effective self-manager. There are two main criteria on which Covey has divided the tasks and that are Urgency and importance.

Matrix Division:

Covey has divided his matrix into four quadrants. The quadrant 1 is filled with the crisis tasks or urgent tasks which he counts in the important tasks. The quadrant 2 is not the urgent one, but he counts them into the important tasks. Quadrant 3 tasks are not so important but they are urgent, and quadrant 4 is neither urgent nor important.

What did Covey say about the quadrants?

Covey has different approaches towards each quadrant.

The 1st quadrant which is urgent and important too which he denoted as the quadrant of crisis, he believes that the tasks of this quadrants are most important and need to be cared of on urgent basis.

The 2nd quadrant of not so urgent but important tasks which will give you long term benefits and you will get a bit slow outcomes from it. That is whyCovey believes that you should focus your energy on the activities of 2nd quadrant which is important but not urgent to get long term benefits.

The 3rd quadrant which is not important but urgent contains the tasks like phone calls, friends gathering and other distractions which need to be taken care of. However if you do not get rid of these distractions, you can manage to pursue your routine. But these things can be solved on the urgent basis so it is better to solve it now or they will get bigger.

The 4th quadrant is neither urgent nor important. It contains the tasks like vacations, things that make you needlessly busy and other things like that. Stephen Covey doesn’t say a lot about this quadrant which is also a sign that the tasks in this quadrant are neither important to do, nor you have to show any urgency towards them.

Wrapping Up:

The matrix may sound simple to follow, but the problem is our nature of choosing things on their urgency. Sometimes we inclined to choose the tasks that we see in front of us. We ignore it’s important and in the end lose both urgent and important work.

Covey writes “Urgent matters are usually visible. They press on us; they insist on action. They’re often popular with others. They’re usually right in front of us. And often they are pleasant, easy and fun to do. But often they are unimportant!

Author Bio:

James Hunter is one of the prominent writer in the Writing Junction, providing quality dissertation help to the students, not only from the United States from all over the World. He also likes to write the blog on multiple topics from different websites.

May 15, 2017

What Does it Take to Become a Marketing Executive?

Marketing is one of the fundamental strategies every business has to employ, and this is especially true in the digital world of today. Because of this, marketing is a fantastic career choice. Many people study for a bachelor’s degree in marketing and end their education there. However, you’ll find that studying for an MBA for marketing careers opens up many more opportunities for you.

Pepperdine University looked at just what jobs in marketing pay more with an MBA and found the role of a marketing executive came out on top. To succeed in this career, you need good decision making and analytical skills, as well as creativity, and the ability to communicate and organise well. You can find out more about the role of a marketing executive in the infographic below.

Pepperdine University created the infographic The Anatomy of a Marketing Executive.



May 08, 2017

The MBA is the Most Popular Graduate Degree

According to a recent infographic by Ohio University, the MBA is now the most popular online graduate degree. Earning an MBA online is now easier than ever thanks to the amount of schools now offering this qualification; in fact, 355 schools now offer this degree as part of their online course program.

Pursuing an MBA online takes 3 years, if you decide to study part time. Full time students can expect to complete the degree course in a much quicker timeframe. Online students can also expect to pay around $40,000 to complete their course. Not only is this much lower than the price of a traditional MBA, but online students can also continue with their careers so they have an income coming in.

The infographic below has all of the facts and figures you need concerning why an MBA is such a popular choice.

Ohio University created this infographic.



May 01, 2017

E-commerce Marketing Trends for 2017

More people than ever are leaving traditional employment to open their own e-commerce store. The rise of online business means more people can not only start their own business but make it incredibly successful, too. When running an e-commerce store it’s exceptionally important that you keep up to date with current marketing trends. Things change very quickly; some strategies emerge and grow while others fade into the background. Without implementing current trends your reach will drop and you’ll appear outdated and behind the times.


Video is playing a much bigger part in digital marketing than ever before, both in terms of live action and pre-recorded advertisements. Facebook, Instagram, and Snapchat now allow users to film live video as well as vanishing content. Businesses are using this to both advertise their products and engage with their customers. This can be a great way to entertain, answer questions, and let your audience see the personality behind the business. Video is becoming an incredibly powerful marketing tool when it comes to building both customer engagement and loyalty. So, if you aren’t using it already it’s time to add it to your marketing strategy.


For the last 10 years, internet use on mobile screens has grown exponentially. But, conversion has always been much lower than on full websites viewed on a larger screen. This is often because the process is more difficult and it’s harder to view the product. That is slowly changing. Mobile viewer to sale conversion continues to lag some way behind conversion figures on a desktop, but it’s catching up. So, not only is it important to have a great, fully responsive mobile website, you also need to make sure your e-commerce store is easy to shop, from browsing, right the way through to check out. One way of ensuring this is to develop an app for your business.

User Generated Content

Customers trust other customers much more than they trust salespeople and marketing tools. So, encourage your customers to post reviews on your website, blog, and social media profiles. This will quickly help build customer trust and loyalty. They’ll see that you must have confidence in your product if you are hosting live reviews. Video and images are a great way to take this further. Try running an Instagram contest to get your customers to take photos of your products. Let potential customers see them in action.

The Old Favorites

While the popularity of newer ideas soars, the old favorites are still exceptionally important when it comes to marketing, especially when you are launching a new store. Focus on getting the simple things like your customer service right and your customer return will be high. As will your word of mouth recommendations. You should also make sure you don’t neglect social media marketing in favor of other tools. Instead, incorporate videos into your profiles. Social media continues to grow in 2017, giving you a wonderfully simple way to reach your key audience.

If you are interested in learning more about running an e-commerce business consider an online business degree. Online business programs will help you learn about all aspects of managing your online business from marketing to business planning and forecasting.

April 23, 2017

4 Top Ways to Advertise Your Accounting Services Online

Pn-16.1_banner_378x225_0If you’ve gained a bachelor's degree in accounting from studying for an online accounting degree and you’ve had the experience working for some of the top firms in the country, you may feel it’s time to head off to offer your own freelance accounting services. If you have your own clients but you’re looking to fill your time with more by advertising your website, you may want to consider some of the following ways that are known to provide top results.

1. Pay Per Click Advertising

One of the easiest ways of advertising your online accountancy services is to pay for Pay Per Click Advertising (PPC). You may have already seen thousands of advertisements on a variety of websites you’ve used in the past, and most of these websites display PPC advertisements from platforms such as Google. Google Adwords offers this exact service and it’s the most popular choice for businesses to get on the map and get new clients with PPC marketing. It can be expensive, but a bigger budget will give you more chance of landing bigger clients – so it could be well worth the investment.

2. Social Media Advertising

Social media advertising is a great way to promote your business for free. All you have to do is build a page with a good audience and you’ll be able to advertise your services to them regularly. You could take advantage of social media advertising campaigns to promote your page, but that could prove to be costly and might not provide any instant rewards.

3. Organic Traffic

If you have a bit more patience it could be worth your while to hire a Search Engine Optimisation (SEO) professional. An SEO professional will market your website for the search engines and target specific keywords such as “accountants from Maryville University”. Once the SEO experts target such keywords, your website will come up first in the search engines when someone types in those keywords. It can be a very expensive marketing option, depending on the skills of the expert you hire, but it could be worth it if you land a big client.

4. Advertise on Accountancy Blogs

If the above methods don’t suit you could always get in contact with blog owners directly to see if you can come up with a partnership. You could either pay them a set amount per month to advertise your services or you could give them $50 for every client they direct to you. This could be one of the more cost-effective solutions, but you will need to spend time looking for websites that are worth advertising on.

Depending on your investment and how serious you are about getting your name out there will determine how successful any of the above methods are for you. If you have a lot of money to spend on advertising you’ll find that it’s not hard to get new clients, and you have to remember that as soon as you land a few big clients you’ll likely not have to advertise anymore as you will get more clients from word of mouth.

April 17, 2017

Check Out These 8 Social Media Marketing Trends You’ll See In 2017!

2017 is going to be another game-changing year for social media marketing. The first quarter of the New Year had come to an end and we can see that social media marketing is changing the rules of the games with every passing day. The increasing trend of ‘live streaming videos’ is one of the many prominent changes that become visible in the year 2017.

But there are more to offer by social media to the users. Let’s check them out one by one:

  1. The Use Of Live Streaming Videos Will Rise

Nothing beats YouTube when it comes to video sharing. It is still the top contender in terms of a number of video content being uploaded and viewed every day. But since, smartphones came into the market, through social media platforms, people have started capturing live events and share it on their social media.

Twitter’s Periscope, Facebook Live and Instagram Stories along with Snapchat stories are being used for the live streaming. These platforms are giving massive opportunities to the businesses to present their services in more creative and timely manner.

  1. Chatbots Will Rule

Chatbots are creating quite a buzz this year, chatbot is a service powered by the rules and artificial intelligence. These days chatbots are embedded within Facebook Messenger. Though, it was an idea that chatbots were made to add entertainment value in chat services. They are now being used to improve the customer experience by communicating with the users for better services. We are going to witness businesses going to take advantage to establish a strong relationship with their customers.

  1. More Expiring Social Content

Social media platforms are now letting social content expire. Snapchat currently has 150 million daily active users with the concept of short-lived content in the web. Similarly, Instagram also came up with the feature Instagram stories.

By looking at the competition between these platforms, we will witness the usage of both in digital marketing.

  1. There Will Be Mergers Of Social Media Platforms

There have been quite a lot of big mergers of social media platforms; Facebook bought WhatsApp, Instagram, and Oculus Rift whereas, Twitter acquired Periscope. Recently, tech giant, Microsoft paid $27 Billion to buy the professional networking site, LinkedIn.

In 2017, it is expected to see more acquisitions of tech and social startups. For marketers, it is advisable to look out for these consolidations as it is going to affect the performance of social media channels that you will choose to distribute your content.

  1. It Will Be Hard To Get Organic Social Traffic

This is certainly going to be the biggest challenge for all the website and WordPress owners. Social media marketers will see the increasing difficulties in gaining organic traffic.

There was a time when it was easy to get the traffic on Facebook or Twitter but now the tactics are getting obsolete, and social media networks have changed their algorithms. Until and unless you don’t pay for the ads. Marketers need to drive organic traffic to their sites through SEO to Email Marketing.

  1. There Will Be An Increase In Use of Augmented & Virtual Reality on Social Platforms

Augmented and Virtual Reality has already taken over the tech gadgets, games, and social apps so far, successfully. In 2017, most probably we are likely to see Facebook run the AR application in the social media family as Snapchat is already using AR filters. This feature will allow the users to try on different faces and masks while sharing a live video-delivery which will be the first ever social media AR shift in the social media family.

  1. There Will Be More Personalised Content

Personalised content helps marketers to understand the demands and choices of its consumers. More people are becoming less appreciative with traditional advertising and favouring the personalised and relevant content and advertising.

The only reason is that relevant content helps consumers to recall a brand and prompts them to interactive with the brand or company personally turning themselves into a loyal customer of the brand.

  1. There Will Be More Active Social Influencers

Influencers are used to create credibility and trust within their audience. From fashion, food to the tech industry, everyone has activated their influencers.

According to the Google Trends, there has been a decline of interest in print advertising over the past two years, while influencer marketing continues to gain prominence.

This is the main reason that 84% of the marketers today are looking forward to using at least one influencer in their marketing campaigns in future.

2017 hasn’t ended yet, some of the things are already happening and some things are in the pipeline to be released very soon. These predictions totally came out to be true by making 2017 the best year for the Social Media Marketing.

Author Bio

Joseph Carey is a Social Media Consultant, SEO Expert, and a Blogger. Apart from online marketing and blogging, he also renders his services for essay help. To know more about him, you need to connect with him on Google Plus.

April 10, 2017

PPC 101: 5 Tips for AdWords Beginners

Ppc-101-adwordsConstructing a cohesive Pay Per Click (PPC) campaign more challenging than it looks. Although it’s an intuitive and easy-to-use platform, Google AdWords still has a number of quirks that can go unnoticed by most beginners.

I was fortunate to have taken an AdWords intensive course with Perry Marshall back in 2013. He along with a handful of other PPC experts like Mike Rhodes unveiled these quirks while underscoring why most marketers fail with PPC advertising.

And while the AdWords platform has greatly evolved over the last four years, everything I’ve learned remains relevant. So in this elaborated PPC 101 syllabus, I touch on a few of those quirks while providing five important tips for AdWords beginners.

1.   Create Highly-Focused Ad Groups PPC-101-Focused Ad-Groups

One of the biggest mistakes that new PPC advertisers make involves the organisation of ad groups. While each “campaign” is a general category, each ad group should be a very tight and focused grouping of related keywords. Too much overlap in keywords (or too few of ad groups to cover one length list of keywords,) will result in inefficiencies.

Think of this way: the ads you deliver are on an ad group basis. To ensure your ads are as relevant as possible, it’s vital to organise ad groups based on highly-focused groupings. This will help increase CTRs all while increasing qualities scores and overall cost-efficiency.

2.   Avoid Broad Match Bidding

There are a number of keyword match types, or ways in which you bid on specific keyword queries in AdWords. Among the different match types is the most general of them all: broad match.

Broad match is infamously broad. Google provides the following example to provide insight:

Example keyword: women's hats

Example search: buy ladies hats

Here’s another great example that I to use:

Example keyword: red waggon

Example search: burgundy Subaru Outback waggon

Because broad match by itself is so broad, as a rule of thumb I advise never to use this empty form of keyword bidding. I have a theory that Google has made broad match so incredibly broad that it results in unaware advertisers to burn through their ad spend way more aggressively than intended. Whether or not that’s true, I suggest sticking with more precise bidding strategies that use exact match, phrase match and modified broad match.

3.   Split-Test Many Ads at Once

When setting up your campaigns, be sure to adjust your Ad Rotation settings, which is found under the Advanced Settings option. Here you’ll want to select either “Rotate evenly” or “Rotate indefinitely” (choosing the latter if you anticipate a low volume of impressions, such as the case for local PPC.) This will ensure your ads are displayed evenly, giving you 100% control over you ad split-tests. PPC-101-Ad-Rotation

As you start writing ads for each ad group, be sure to include 3-5 variations that have different copy or verbiage. Over time, as your ads accumulate data, you can gauge which ad copy is performing the best. PPC-101-Split-Test-Ads

A good tip to keep in mind when split-testing ads is to make subtle modifications. Changing a number of fields, such as both headlines AND the copy will make it difficult to pinpoint trends in what’s working best.PPC-101-Ad-Rotation

4.   Leverage Ad Extensions

Next to good ad copywriting and ongoing split-testing, make use of all of the ad extensions you can. These are basically free features to increase the real estate of your ads while making them more eye-grabbing. Not all ad extensions will apply, but at the very least you should be leveraging the first three among all options:

  • Sitelink extension
  • Callout extension
  • Call extension
  • Structured snippet extension
  • Location extension
  • Affiliate location extension
  • App extension
  • Review extension

AdHawk has a nice guide on how to use ad extensions that you can check out here. And just like ad copy, you test different types of ad extensions, such as Sitelinks and Callouts, to further improve.

5.   Continuously Optimize

There are countless ways in which you can continuously optimise your PPC efforts. Some of the most effective are:

Optimise Keyword Bids

Adjust the ad group column settings so that you can view the mainline bid estimate and top of page bid estimate. Ideally, you want average ad positionings (per keyword) to be just above the mainline (or in the ad set positioned at the top of the search results.) Ads that display at the bottom of the search results get dramatically fewer CTRs, and thus quality scores can cripple. As you check-in with your account from time to time, adjust keyword bids to ensure you're staying above the mainline bid estimate.

Find & Use Negatives

Otherwise known as unwanted keyword variations, leveraging negatives can further help improve performance. Using the “red waggon” example, common negatives might be “red waggon assembly” or “red waggon recall.”

At the top of the Keywords view, click “Search Terms.” Here can see historical keyword queries that have enabled your ads to trigger. If you see unwanted variations like “free, for rent, how to, etc.” you can include these terms in the negatives keyword list. This will prevent your ads from showing for these unwanted variations.

Improve Ad Copy

Once you’ve gathered enough statistically relevancy to make valid conclusions about your ad split-tests, pause the worst performing ads while creating new ads based on the copy that’s working best. Depending how much activity your ads receive, you should do this regularly, like once or month. Like mentioned above, better CTRs as a result of better ads will greatly improve the efficiency of your ad groups.

Peel n’ Stick

An effective strategy coined by Perry Marshall himself, Peel n’ Stick is the process of taking (or peeling) underperforming keywords and placing (or sticking) them in new or different ad groups. In most cases, if a keyword has a very low-quality score, you’re not bidding high enough, or the keyword may be better suited to a different ad group (even if that means making a new one.) As you sweep through your ad groups to assess performance, don’t hesitate to employ the Peel n’ Stick strategy. It only takes a few minutes to create a new ad group.

While there’s plenty more to PPC advertising, the latter tips should help steer your practices in the right direction.

Author Bio:

Tyler Tafelsky is the senior search marketing specialists at Captivate Search Marketing based in Atlanta, Georgia. Since 2009, Tyler has been working in many facets of digital marketing, with particular expertise in organic SEO, PPC advertising, social media, and content strategy. Stay current with his work by following Captivate Search Marketing on Facebook, Twitter, LinkedIn, and Google Plus.

April 02, 2017


By Peter Mosley



He didn't do anything - just another "selfie!"

What can we do about Fake News and all the twisted and false stories we see online - mostly on Facebook, but the stories posted there start somewhere else, and continue to somewhere else, and so on and so forth.

I have a solution. First, have a peek at The Cluetrain  it is an amazing start to try and understand what YOU are supposed to be doing online. You can read it free online, or buy the book. You can't control what other people do, you can only control what you do. Plus The Cluetrain was the basis for the social web.

The recommendations; here are as follows:

  1. Post nothing, absolutely NOTHING, that you have not created yourself. That is pictures you took, articles you wrote. Full stop. If it's not original don't post it.
  2. If you saw an article, share and comment on it and make sure you give the writer full credit
  3. Don't post any of those "heartfelt" pictures (Unicorns, kittens and mountainscapes!) with some pithy sayings. This is probably clickbait, not worth your time nor anyone else's and certainly will not bring joy happiness nor peace in the world.
  4.  If folks in your circles or friends or followers insist on doing the above - unfollow them. They will still be on your friend's list, but you really don't need that crap in your life. You really don't. Yes, they mean well, but so did Nixon.
  5. If you read something and you don't immediately believe it check it out. I am NOT suggesting dropping everything you do and embark on a massive research project ... go to Snopes (www.snopes.com) and give it a quick search - in fact, Google it and see what comes up. If it is true there will be stories online about it - if it is false there will be none or a Snopes article.
  6.  Stop downloading free crap. Pay for images, pay for music and pay for software. Who knows? You may want someone someday to pay you what you are worth and if you are a thief, well what exactly are you worth?
  7. Don't spread malicious false gossip and don't fall prey to believing outrageous tales because - "If it's too good/weird to be true. it most certainly is!" This goes for politics, religion and most of all celebrities.

I believe if you try this for a few weeks you will not only feel better you will set a great example for all your friends and maybe we can all stop the fake news pandemic together!


March 30, 2017

In the news ... March 30, 2017

A Wake-up Call: The Rise and Demise of Hello Barbie

Once upon a time, which happened to be close to around March 2015, Mattel introduced Hello Barbie, the world's first "interactive doll". With the press of a single button, the voice of its user was to be recorded and processed, and the Hello Barbie would respond to the question or statement recorded. The interactive doll appeared to be a dream come true for children and parents alike: for the former, an ever-present friend with whom to babble and play, and, for the latter, someone to provide answers and explanations to the incessant curiosity of their child, granting them a little respite. How could this not be a miracle?

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 CaGBC launches interactive green building toolkit

The Canada Green Building Council (CaGBC) has launched an interactive toolkit to guide organizations and governments in implementing green building policies and programs.

“Many municipalities and organisations are interested in building more sustainably but need to build buy-in from other departments on the business benefits for pursuing green building certification,” said Akua Schatz, the CaGBC’s director of advocacy and development.

“The toolkit has already been used in presentations to municipal staff to provoke discussion, answer questions and define the significant contributions and impact LEED buildings have had in Canada over the past 15 years.”

The toolkit is designed to provide a comprehensive update of the state of the industry and define the environmental, economic, health and business benefits of green buildings. Through it, individuals can learn more about the CaGBC’s role in representing and providing thought leadership on green buildings for industry and government.

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 Nonprofits and Digital Strategy: Where Would Your Organization Rank Itself?

Digital technologies transform how nonprofits connect with clients and create value with their stakeholders. Digital strategies change how we in the nonprofit sector think about our mission and its role in the current marketplace of ideas and services. Most dramatically, digital technologies have exploded how nonprofits think about data and innovation.

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March 27, 2017

In the news ... March 27, 2017

5 Things That Have Always Worked For Digital Marketers, Until Now

The old Southern adage, “If you don’t like the weather, wait five minutes,” could certainly apply to the task of keeping pace in the world of digital marketing. Changes in trends and tactics shift quickly with the wind and, as digital marketers, the only way we can keep up is through innovation and information.

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Hootsuite Acquires Snapchat Analytics Solution to Enhance the Digital Marketing Campaigns

Vancouver, BC: Hootsuite, the social media management platform, today announced the acquisition of the Snapchat analytics solution created by Naritiv, a Los Angeles-based content creation company powering stories for brands. Following its recent acquisitions of digital advertising technology leader AdEspresso, and social analytics solution-provider, LiftMetrix, this announcement underscores Hootsuite’s continued investment across today’s most relevant social networks and momentum in building a best-in-class social marketing solution.

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Adobe Overhauls Digital Marketing Services With an Eye on Non-Marketers

Saying that marketing tasks are no longer just for marketers, Adobe Systems is recasting its popular cloud-based marketing software applications to better appeal to all corporate users across departments. /react-text

react-text: 214 Its new "Adobe Experience Cloud" will bring together the company's current marketing, advertising, analytics services into a package that the company says is broadly applicable across many segments of technology buyers.

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 3 digital marketing lessons to learn from Uber

Despite all of the controversy over patents and company culture, what can we learn from one of the leaders in the ride share game about getting the word out about your startup?


In March 2009, the consumer-driven ride-sharing corporation Uber was born. Since then, the firm has been lauded as one of the fastest-growing companies in the US, having reached more than 300 cities across six continents, with more than 1 million drivers.

Uber is worth about $70 billion today, an incredible feat for a company that’s been around for only eight years. But this raises the question: What has brought Uber to this point?

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March 25, 2017

In the news ... March 25, 2017

4 digital marketing tips for startups in early stage

Startups don’t have big budgets to go wild with digital marketing. Every penny matters. There is little room for experimentation.

The best approach is to go for the best practices.

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7 significant changes to digital marketing in 2017

From print to digital, advertising has grown to be one of the most crucial aspects of every business industry. Over the past year many changes and additions to the digital marketing arena have happened. Throughout this article, you’ll find various key elements, with some of their best practices which will highlight new strategies and will give a practical meaning to the reader. Hang on tight and enjoy this quick 5 minute read on 6 trends in 2017 digital 

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 Minding the digital skills gap: top tips for aspiring modern marketers

At Marketing Week Live last week I listened to panellists speak about the skills required for today’s modern marketer and their advice for career progression. 

In today’s business landscape we are witnessing a transforming job market. How are marketing roles and responsibilities going to change and develop in the future? How does the human element of brand building evolve in a world of emerging technology?

These are some of the questions that concern us as modern marketers grappling with a fast-moving and uncertain environment. 

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March 20, 2017

3 Ways Technology is Changing Ecommerce

The tech-savvy customers are using ecommerce websites to buy various goods. Instead of prowling through the streets to find what they want, they find it easier to use an ecommerce website. All hail technology!

MobileLet’s see in what three ways technology is changing ecommerce:

Mobile apps are changing consumer/retailer relationships

There was a time when the relationship between customers and retailers would not go beyond the boundaries of a brick-and mortar business. It was really difficult to imagine that time would change so much that retailers and customers would not have to connect with each other on a certain level. But it has happened. Now, mobile apps are allowing customers to connect with the retailers by going beyond the limits of a brick-and-mortar relationship. Earlier, brands had to wait for the customer’s arrival in their shops. Now, they do not have to wait for the customers to step in their respective shops. They no longer have to think about spotting an ad that would engage the attention of a customer. Customers just have to use a particular app to buy any goods of a brand. The installed app of a particular brand in a customer's mobile reminds him about the brand every day. Things have become so easier for both retailer and consumer.

Retailer’s constant presence on a consumer's mind

With the advancements in technology, many other factors have also changed. The email notifications that you used to get till yesterday, is now replaced by smartphone push notifications. These notifications constantly remind a consumer about a particular brand. These new features of smartphone have made it really easy for marketing teams to demand for the attention of a consumer. Another interesting factor that adds to this phenomenon is the presence of promotion ads. These promotions used to get filtered out by those detectors who used to identify spam. Now, they capture a user's attention just by being available on the home screen. Retailers are taking advantage of technology by keeping consumers aware of the new promotions and sales. Now, customers stay updated with the new promotions easily, which is a good thing.

Personalized customer experience

Technology has opened new avenues for the personalized customer experience. Retailers have always been aware of the fact that customers want to go out personally to shop. Customers like to buy things after roaming the whole shopping mall themselves. They like this experience of going out for shopping. But with the rise of e-commerce websites, going out to shop has become a rare phenomenon. Now, people buy and sell things through an e-commerce website. But still the innate desire to go out for shopping remains there. So, technology has taken a step ahead to cater to this need of the people. It has made personalization standard. The brands that want to build a loyal customer base are using these marketing techniques. Ecommerce websites are striving more to serve the customers in a better way. They are trying to find methods that can keep them up with the technological standards. They have also started serving customers on various social-media platforms including Facebook and Twitter. They are also adapting themselves to the needs of a customers by connecting with them through email, brand website and Instagram.

Author Bio:

This informative article is written by tech-savvy Ashley Albert, who works as a technical writer, and marketing executive at essay writing company. You can also follow her at Facebook and Twitter.

March 11, 2017

The Security of Online Gaming


When online casinos stepped into the limelight a while ago, players were generally worried about the fairness and safety of online gaming. Thankfully, this is a thing of the past because online casinos are highly regulated by government agencies. This means that players should only focus on choosing an internet casino that best fits their needs as well as preference. Security shouldn’t be much of a factor.

Above everything else, it should be noted that the casino industry in general is undergoing a revolution. This is very necessary in a world where risks can be high especially where online financial transactions are involved.

And thus online security for casinos is something that casino operators take seriously. A platform like Vegas Palms Online Casino will never relax the rules as far as security of online gaming is concerned. They want to safeguard their reputation, and one way of doing that is to seal all the loopholes that can result in breach of security.

One security for casinos

When internet casinos first opened shop a while back, security wasn’t a big concern. But the same can also be said about the numerous online-based businesses that found various niches on the internet space to operate from. Today, the worldwide web has undergone a serious revolution. It has since abandoned the wild-wild west mentality and embraced structure and rules. This means that online casinos have also moved away from loosely regulated entities to something more credible and safe to play at. They are essentially global corporations which are focused on giving players an environment that is safe and enjoyable to play at.

Regulatory bodies have since stepped in with tough rules

A professional internet casino like the one found here will always obtain their licenses from a credible jurisdiction. The most popular jurisdictions are Malta and Isle of Man in the UK.

A credible online casino will always submit its games and systems for auditing on a regular basis for purposes of maintaining their license. However, the unscrupulous ones will simply stick to weak regulations that don’t require this kind of thing at all. Also, in the worst case scenario, you will come across an online casino that is not licensed. These are very few indeed, and must be avoided at all cost because they do spoil the reputation of the casino industry in general.

True random numbers generators

A safe casino will run a genuine random number generator (RNG) since this algorithm is the heart of fair casino gaming. Without a reliable RNG, there is no real way to ascertain whether or not a game is fair.

All internet casinos run virtual slot reels and decks of cards. These too have to be governed by the random number generator machine which ensures that the spins and deals generated on the platform are purely out of chance, and not manipulated from outside sources. Thankfully, all registered online casinos that value their players embrace the spirit of honesty. This is further reinforced by the implementation of safe banking practices through secure encryption, meaning that someone will never find your banking information online. These things have since been implemented by casinos that maintain their licenses, and so there is generally no need for alarm.

March 06, 2017

Why Choosing the Right Payment Processing Company Matters


As a business owner, you already know that every single decision you make regardless of how big or small, it affects your bottom line. Business decisions will either cost you money, bring you money, or a variation of both. Of course, as the old saying goes, you must spend money to make money, but you should be doing so at a calculated risk.

Selecting the right payment processing company for your business is an extremely important business decision and in the online arena, it could essentially make or break your online sales ability depending on who your target market group or customer segment is.

Costs and Fees

The first thing you will want to examine is what the costs for set up will be with your payment processor and what the fees are that they charge per transaction. My Savvy Payment is a payment processor that offers a wealth of different options across all types of industries and for various types of business solutions.

Types of Available Payment Methods

You will want to take a good look at what payment methods are available from your payment processing company and if they are methods that your target market group are comfortable using.

If you are looking for payment methods that can be utilized by an international customer with the lowest fees possible you will want to select a payment processing company that offers completive rates for global commerce.

If your business is in Canada and is targeting households in the United States as its main target group, you will want to ensure that you have payment methods that are highly utilized by U.S. households. Again, it is really all about having ease of use, access to payments that work for you but more importantly your customers.

You must have a customer centric approach when it comes to payment methods for your online store. You don’t want to make your customers jump through hoops to pay for products, goods, or services that they want to purchase from your online store. Make it easy for them to shop and chances are, you will see your store’s conversion rates increase, your bounce rates decrease, and your overall sales performance improve.

Type of Business

You should also keep in mind the type of industry you are in and who you are selling to. If you are more of a B2b website, you will want to ensure that you have payment options that are conducive to B2b business. Wire transfer capabilities that don’t take 5 business days to process, ACH bank transfers, and third party payment portals are all things that you may need to consider if this is part of your business plan.

If your online store sells both retail and wholesale, you will want to ensure that you have a separate log in area for you wholesale accounts so that the pricing strategies are not confused.

Ensuring that you are thinking customer centric when it comes to viable payment methods for your business is key to ensuring repeat business and increased sales. Make it easy for your customers and clients to do business with you.

March 04, 2017

In the news ... March 4, 2017

Customer-focused strategy more key than digital transformation hype

The tech industry's chatter about digital transformation and disruption are scare tactics that shouldn't distract companies from making purchases based on a customer-focused strategy.

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 Microsoft expands Accessibility website, launches KNFB Reader for the blind

In a new blog post, Microsoft is taking a look back to the past and to the future of accessibility at Microsoft. New additions include the KNFB Reader app for Windows 10 as well as an expanded Microsoft Accessibility website.

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Canada Pension Plan Investment Board decreased its stake in shares of Take-Two Interactive Software, Inc. (NASDAQ:TTWO) by 83.0% during the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 29,300 shares of the company’s stock after selling 143,000 shares during the period. Canada Pension Plan Investment Board’s holdings in Take-Two Interactive Software were worth $1,321,000 at the end of the most recent quarter.

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February 27, 2017

Why You Should Consider Implementing Live Streaming as a Marketing Strategy

In case you’ve missed it, 2016 was a big year for live streaming. Companies ranging from Nestle to Southwest Airlines have incorporated real-time content into their marketing strategies. With live streaming appearing to be more than just a trend, here are 3 reasons why you should consider this powerful tool:

  1. Real-time Interaction

Traditional video marketing has long been a popular method for engaging an audience. However, in this day and age, when online users are constantly seeking immediate gratification, nothing is more powerful than real-time content.

Live streaming creates an enriching customer experience by providing the opportunity for one to instantly interact with your content. For instance, your audience can share their opinions about whatever they are viewing with other users. This is great if you are introducing a new product or want feedback on changes you could make for the future.   

  1. Humanizes Your Brand

By making yourself more accessible to your followers, you are making your audience feel more connected to your brand. This is important, especially among a millennial audience, who are more likely to support brands that are transparent.

For instance, you could show how your products are manufactured. You could also give your audience a behind-the-scenes look at the office and show the people who make your company run.

Yes, there are many things that could go wrong with going live — the connection may be shaky, the audio may be poor, or you may lose the stream completely. However, this is all part of the appeal with going live. This gives a feeling of authenticity and realness that can truly humanize a brand.

  1. It’s Simple and Cost-Effective

In just a few minutes, you can be connected with your audience, anywhere in the world. All you need is a strong internet connection and a good camera that is ready to shoot.

Live streaming will also cost you less than conventional video content. Since live streaming is meant to portray a “raw” aura, there won’t be a need for a video editor!


Author JesusJesus Sifuentes is an entrepreneurial-minded professional passionate about creating impact through purpose-driven work. He is currently the Communications Strategist at Karina Social – a Marketing and PR agency. If you require assistance elevating your brand, don’t hesitate to give them a call!


February 20, 2017

How To Use Visualizations to Boost Productivity

Exploding amounts of data and new technologies threaten to overwhelm companies with more information than they can possibly utilize. The use of visualizations, however, has helped many organizations unify and unleash the power of multiple data sources to make them more productive and competitive.

Large companies routinely demonstrate the impact Big Data can have on sales, employee development and collaboration, although businesses of every size can benefit. 

Research shows that almost two-thirds of all people learn visually. Knowing this, you can understand why the business world places so much emphasis on data visualizations. Still, many organizations rely on text documents, spreadsheets and notepads for critical processes.

Rather than allowing you and your firm to miss the benefits that come with visualization, apply the following strategies and boost your business productivity:

  1. Brainstorming With Mind Maps

Mind Map
You can begin utilizing visualizations right now using basic tactics such as mind mapping. If you start to organize your thoughts in a graphical way, you will quickly recognize what mind maps can do for everyday decision-making processes.

Unlike a list, a mind map can help you demonstrate the relationships between various tasks, ideas and options and use that information to increase your productivity. 

Begin a mind map by placing a topic in the center of a page and then draw lines to relevant ideas and subcategories. As part of the process, you can use various colors and shapes to highlight different types of information. At the end of your session, you will have a page that reveals the full context of your thoughts in a single glance.

Of course, many software products are available that help you create, share and publish mind maps so that your ideas are never stuck on paper.
Mind mapping work so well because it engages both sides of your brain resulting in better ideas and solutions for all your tasks. The creative aspect of mind mapping helps you stay focused and engaged during your planning and decision-making processes. 

  1. Turn Boring Into Appealing

Creating visualizations can help you stay engaged in boring activities and tedious decision-making processes.

Software tools for businesses such as Microsoft’s Power BI application provide you with interactive features hat make analyzing large amounts of data easy and fun. Although developer tools for Power BI are available, you can easily utilize the drag-and-drop user interface to integrate data sources, define relationships and produce reports. 

The ability to transform mundane tasks into exciting challenges makes visualization a vital tool for businesses that hope to use Big Data to their advantage.

By representing information in the form of charts and graphs, you can detect and interpret trends based on numerous sources of data. In your career or business, you can create a sustainable competitive edge by using visual tactics to master the ever-increasing amount of information that is available to you.

  1. Visualizations in Employee Training and Teamwork

Business Plan
Not many companies use imagery as part of their training and development program. However, news of how visualization has impacted the programs operated by large companies is encouraging more small and midsize businesses to give new methods a try.

Simple tactics such as the provision of graphics that demonstrate the meaning and relevance of certain concepts can substantially increase the understanding and retention of important information. For example, graphical representations of processes can reduce the time employees spend in training. Showing employees photos of customers can dramatically improve the quality of service supplied by employees. 

Interactive visual systems can rapidly build employee proficiencies and thereby shorten the time required for new employees to become productive. Adding additional visual elements, such as mind mapping can help employees work better in team environments while boosting overall engagement.

Visualizations are now an essential part of any effort to increase productivity in business settings. Companies, business owners and managers who once felt overwhelmed by information can now embrace Big Data and analyze it in ways that help them adapt to internal and external trends.

Meanwhile, the collaboration benefits of visualization have made teams more productive than ever before. Training programs, enhanced by visualizations, reduce the cost of onboarding employees and help companies maintain cutting-edge, highly proficient labor forces.

You should explore ways to use visualizations to improve the results of your brainstorming and decision-making sessions. Leverage the natural human preference for visual learning and increase your business productivity as you and your team reach your business goals.



February 13, 2017

5 Sales Management Tips for Distributors

Finding it hard working your way as a sales manager for distributors? Worry not as you are not the only one. We give you tips below on how you can make it easier for you.

Hire The Right Salesman

This is the one of the if not the most important aspect. Hiring the right salesperson is key as he will be representing you, your team, and the whole company to the public. Some of the characteristic that might help you in finding the right guy is that he ought to be persuasive, charming, and people oriented. He ought to be open to training, plus he ought to know how to be smooth when answering questions about the company.

Finally the right salesman is someone you can see yourself. This is because the right salesman might be the next you. He should be someone you have established rapport with.

Build Long-Term Relationships

Even though you are a sales manager and you are an employee, that does not mean that you should not build relationships with the people around you. Harness camaraderie with your team ad fellow managers, maintain a good working relationships with your channel partners.  Remember that your distributors are proprietors and entrepreneurs. Therefore, they are worthy of your respect at all times.

Bear in mind that every one of us has our own way of maintaining our relationships. A great manager is one who can maintain relations with all the different types of people be it distributor, retailers, or colleagues.

Discuss What is Needed to Succeed

Set SMART goals. What are smart goals? They are specific, measureable, attainable, realistic, and time bound goals. Obviously an acronym, but these goals are also smart because of what they stand for.

Before aiming for anything, talk for with your team and set these smart goals.  A bad goal is something like “we willdistribute all required deliverables by month end.” A smart goal for ten people who has a quota of 15,000 for two weeks is “We will distribute 150,000 pieces of deliverables in two weeks time.” The second one is more specific as it gives how many pieces the team will need to distribute.  It is time-bound as it gives a deadline. It is more measurable, realistic and attainable as it compels the team to reach the quota that they have.

Build A Good Network

Sales teams are often divided based on geographical territory. Within a particular geographical territory there might be many dealers of same brands or different brands but of the same industry This is why creating a network and maintaining good relationships important for manager. This network, together with what you can consider as the the Ultimate Shopify Review Guide can come in handy at anytime. A player might anytime change over to the distribution of your brand. Likewise, you too might find a long list of retailers necessary to distribute your products. In this case your network will assist you as it will play a crucial role as the more people you get to know,the more new channel members you add to your network, the more likelihoods of success you have.

Provide Good Customer Service

Just like maintaining good relationships with your colleagues, partners, and dealers, the number one person that you should please is always the customer.  If the customer has any questions, make sure to address them. If you do not know the answers, tell them that you will get back, and make sure to do so. Remember that word of mouth is a great marketing tool, and this will always be from good customer service.

Author Bio:

Julian Hooks the brains behind the Advertising Commissions digital marketing agency. Helping businesses grow their presence on the web is one of his many passions. Check out his Ultimate Guide to Local SEO or the Ultimate Shopify Review Guide for eCommerce.

February 06, 2017

In the news ... Feb 6, 2017

Traditional media develop online strategy for survival in digital age

BUILDING online communities is a key survival strategy for the operators of traditional media in an age of digital transition along with creating original content, media experts suggest.

“Viewership via both TV and online platforms is growing together. Digital content distribution will never kill or replace the way we consume TV shows on normal screens,” said Chalakorn Panyashom, chief operating officer of Workpoint Entertainment, broadcaster of the Workpoint TV digital channel.

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Report to offer 'ideas' for stemming crisis in Canada's media sector 

OTTAWA - Canada's news industry finds itself at a mission-critical crossroads, and needs a helping hand if it is to resume its role as a guardian of democracy, says the author of a major study coming Thursday that is expected to offer a road map of sorts.

The Public Policy Forum study, funded in part by the federal Heritage Department, explores the dramatic decline in the newspaper industry over the past two decades, and how massive layoffs and revenue declines in the professional news business are affecting democracy.

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Forrester: Digital media spending to hit $118B by 2021

Forrester’s US Digital Marketing Forecast: 2016 to 2021, which the company shared with Marketing Dive, anticipates that digital media spending will reach $118 billion by 2021, but spending is expected to slow as marketers begin emphasizing quality over quantity in digital ad spending.

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Facebook boosts longer videos in algorithm change

Facebook is changing the way it ranks videos in the news feed algorithm, per a company news post.

One of the signals Facebook uses to rank videos is percent completion and that signal previously unintentionally penalized longer videos. The revamped signal weights completion percentage more heavily the longer the video effectively removing the accidental penalty.

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January 30, 2017

3 Tech Tools To Get More Attention In Your Trade Show Booth

Trade shows are considered by many to be a marketing medium that is rooted in old-school methods. It’s where people gather and talk, face-to-face, in a marketing backwater left behind by the tech revolution.

Nothing could be farther from the truth. Successful trade show marketers have embraced and integrated some of the newest major technologies. This tech-infusion has helped them attract more attendees to their booths, and improved their company image as being more modern and relevant.

Here are three of the most popular and growing technologies that exhibitors are using in their trade show booths:

  1. iPads

The iPad (and their less-well known cousins the Tablet Computers) have revolutionized trade shows. iPads allow a booth staffer to carry with them anywhere in their booth a completely self-contained presentation tool. With an iPad, a booth staffer can show visitors photos of products, pdfs of product brochures, client interview videos, presentations (from either a PowerPoint file or a custom-made app), or simply navigate their company website to the most relevant info that supports each individual conversation. All the while using the touchscreen rather than having to use a separate mouse and keyboard. It makes for a smoother, more personalized, and ultimately persuasive conversation.

  1. Touchscreen Flat Screen Monitor

The advantages of the iPad (except for the portability) also hold for its big brother, the Touchscreen Flat Screen Monitor. These have come down in price to the point that more exhibitors are embracing them to allow for a similarly smooth and versatile presentation, but with a larger screen that increases impact and better communication when booth staffers are talking to a group, rather than an individual. They may be sitting on a table, or even embedded in a table top, or they are mounted onto a backwall. As these are more expensive than an iPad, consider renting them for your first show as a trial. If they work well for you, then consider buying your own, depending on the number of shows you exhibit at each year.

  1. LED Backlit Graphics

Backlit graphics have long been a popular visual tool to attract more attendees to your exhibit, especially in the sometimes dimly lit show hall. In the past, backlit graphics required a lot of expensive lights, plus laminated graphics that were delicate and hard to install and transport when scaled up to sizes more likely to make an impact. That has changed for the better, in two important ways. One, LED lights have replaced other forms of lights used for backlighting, because they are now much less expensive, can have a bright white color, and require less electricity, and give off little heat. Also, fabric graphics have evolved in price and construction so that a large fabric graphic can be backlit without need for image breaks or a light diffuser. This double improvement has unleashed the power of backlighting to create much higher impact exhibits. There are entire backwall displays and even island exhibits that have been built completely with backlit graphics.

To bring the attendee stopping-power of technology into your trade show exhibit, consider adding iPads, touchscreen flat screen monitors, and LED backlit graphics. These three tech tools are used by more of your exhibiting peers, and for good reason: because they work! Give them a try, and see your booth traffic and lead counts increase.

About the Author
Brian Gordon is a founding partner of Skyline Toronto, helping companies communicate their message through trade shows, events, and related displays. Clients include a broad spectrum, from Fortune 500 companies to small home-based operations. Areas of expertise include message creation, graphic and architectural design, exhibit display design and build of all sizes, set up and dismantle services locally and throughout the world, repair services, and educational trade show related seminars. Brian can be reached via his website at http://www.skyline.com/toronto-exhibits.

January 23, 2017

What Work-At-Home Professionals Need to Know About Marketing

As business processes and technology advances, the number of work-from-home professionals are increasing each year and the trend isn’t slowing down any time soon. It’s clear why more people are choosing careers that allow them to work from the comfort of their home.

Working at home can be flexible, affordable and more time efficient for both the self-employed individual and the employer. While a good number of freelancers and employees choose to work from home part time, more are choosing to make the transition into a full time schedule.

While moving to a full time work-from-home schedule can be exciting, it comes with its own set of challenges. It’s vital to set up a home office that’s set up for maximum productivity. Freelancers must learn marketing and branding to get clients/customers and build a foundation for themselves.

Work-from-home professionals will also need to choose and learn to use the proper apps and online services to run their business. This article will cover these and other important points to help you establish a career that allows you to work from your home.

1. Build an Effective Landing Page

Landing PageEverybody knows how important it is to have their own website. However, not enough professionals focus on building an effective landing page after they get their website set up. A landing page is basically the page that your web visitors land on after they’ve clicked on your ad or a link on the web.

The most important thing that your landing page should have is a purpose. For example, if the purpose is to generate email leads, then you must use a design and copy that convinces the visitor to subscribe.

Trying to build a landing page for your main page is probably the most challenging as you’ll have to figure out what kind of approach will resonate most with your audience. In this case, you’ll need to do a lot of research to design a landing page for your core audience and make your brand shine.

Use the right visual presentation and copy to engage your core audience while communicating your brand identity and message. Again, the most important thing is purpose and you’ll want a clear navigation path for whatever goal you’ve set for your site.

2. Pick the Right Apps and Online Services

Pick Your Apps
Apps and online services can help you do everything from setting business tasks to run on autopilot, organizing your business processes, to accepting payments. While you have many choices available to you, you want to boil the apps down what will help you with marketing and running your business.

If you’re building a SEO campaign, look for web services that help you manage and build your campaigns. If you’re constantly on the go, look for an app that lets you work remotely on your home computer. As you get more serious, you’ll want to use apps that help you manage your time and manage projects.

3. Be Serious About Your Social Media Game

Having a social media presence is more important than ever. While there are many social media platforms, you want to focus on platforms that is suited for your business model. For example, LinkedIN is best for B2B while Facebook is more for B2C businesses.

To make social media work, you want to stay active on social media and engage your followers. You can do this by regularly pushing out content and promoting your social media pages on your websites. You also need to look at your social media pages regularly to see what your followers are saying and how they’re responding to your content.

4. Create a Productive Home Office

Simple Home Office SetupWhile working at home is convenient, it’s easy to get lost in distractions and regular interruptions. That’s why you have to take your home office seriously.

Start off by working in a space that has very little foot traffic and noise so that you can focus on your work. Then, set a strict work schedule and make sure the family knows that you’re not to be bothered during work hours unless it’s an emergency.

Finally, make sure your office space is equipped with everything you need and is clearly organized. Don't forget the basics – in order to keep your office functional, you need to take care of it regularly, and perform maintenance tasks, just like the rest of your home. You want to prevent yourself from getting sidetracked by not having the things you need or getting lost in a messy environment.

5. Put More of Yourself Out There

Social MediaIf you want to really establish yourself as a work-from-home professional, you have to put more of yourself out there. If you have a social media account, try
to engage your followers by setting up surveys, doing Q&As, running contests and replying to their posts. If you receive an emails from industry peers, take the time out to partake in a conversation or respond to their questions.

If there are industry events or stories that are happening, try to be a part of it to develop some presence. Small actions like these will help you generate leads, build your brand equity and help you develop important relationships.

Bonus Tip: Use Influencer Outreach

If you’re going to use social media, then it’s important that you reach out and develop a relationship with influencers.

Influencers are individuals in their respective fields that have a strong standing or following. By building relationships with influencers, it’ll be easier to get your content distributed, get your products/services reviewed or promoted, receive press coverage, secure business partnerships, and more.

You've got the info, now get to work.

To sum up, working from home has many benefits but it's not without its own challenges. You need to learn how to market and brand yourself, set up a productive work environment, learn how to use technology to your advantage, and constantly put yourself out there. All of this is far from an easy undertaking, but it will be more than worth it once you build a foundation for yourself.

About the author
Jeff E. Brown is a creative professional, a solotrepreneur balancing the career of a self-taught handyman and DIY expert with a knack for interior design and a writer. His two dogs keep him company when he's working on something or typing, while he spends his free time gardening or hosting barbeque parites in his backyard. You can reach Jeff via About.me/jeffebrownwriter.

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