November 27, 2016

5 Reasons Your Business Needs a Website

WWW-Websites-DomainsYou might have heard a lot about how having a website is great, and be considering getting one yourself, but you’re wondering if you really need it, is it worth the hassle, won’t it cost a lot or take a lot of time to set up and maintain? Well, it really couldn’t be easier or cheaper, and almost anyone can do it. In fact, your business absolutely does need one. 

Marketing

Having a website is such an incredible marketing tool. It allows you to reach a far wider audience than you ever would without it. People you would not have considered advertising to will find you online and get in touch.

Ease

It honestly couldn’t be easier. Don’t be overwhelmed with things like WordPress so readily available, and so easy to integrate with your host. It’s become so simple to set up a smart, professional website that hardly needs any upkeep. It will make it so easy to reach a new audience and also keep your current clients up to date with your business, any changes you make, or special offers. Write a post on your website and within minutes all of your clients could receive an automatic email letting them know, so you don’t even have to wait for them to log on.

Social media

Having a website will give you a great way to access the world of social media. You might already have a Facebook or Twitter page for the business, and that’s great. But if you had a website, you could get so much more out of these. Every time you write a new post, it could be shared automatically with all of your social media accounts, and you can utilize social sharing, for example you could put a Facebook share button on all your posts. If a reader likes it, they hit that button and all of their friends see it; again, broadening your reach, without you having to do a thing.

Credibility

In the modern world, most businesses have a website. The internet isn’t the future anymore, it’s here now and the world is changing; it’s so much more connected. When someone comes across a new product or business one of the first things they do is google it. If they can’t find anything, they may assume it’s either new, or not very organized, and move on to something else.

It Will Save You Money

This is one of the main concerns with starting up a website, the cost. But with hosting now so cheap (click here to see some great offers) you can do a lot with a basic free theme to start with, so it’s barely costing you anything until you maybe decide to upgrade some features when you’re ready. Just think of the costs involved with placing an advert in a newspaper. A website gives you much more exposure, near enough for free.

There are many other reasons why a website would be great for you, so give it a go and in no time you’ll get to watch your business grow and grow. It’s one of the best and easiest things you can do to help it to reach its potential.

November 21, 2016

Email Marketing 101: How to Achieve a Successful Email Marketing Campaign

Email_ss_1920In 2014, there were around four billion registered email addresses worldwide with an average of 1.6 accounts per person. That figure alone can put an end to all kinds of debates on whether an email marketing campaign has its merits. Also, further research revealed that consumers who receive emails have a tendency to order 28% more often and spend 83% more on their purchases. To put it simply, that’s a very strong ROI for an often overlooked method of online marketing.

The good thing is that it’s never too late to start your own campaign. Better yet, setting it all up has been made easier by a number of excellent email marketing tools and service providers. For one, sending newsletters with ActiveTrail’s mobile-friendly templates can improve customer engagement, since more than half of emails are now being accessed through mobile devices.

With that in mind, here are other important factors that can contribute to a successful email marketing campaign.

Personalize your content

As a beginner, it’s important that you put your imprint early on in your promotional emails. Finding the right balance between building your identity, establishing your brand, and integrating top industry practices can help you get in the loop faster and much easier. An email marketing software can help you a lot regarding this process, since it can offer templates that you can conveniently personalize to represent your brand and highlight your content.

Establishing genuine connections

There are billions of people who open their inbox everyday. However, not everyone will probably want to have anything to do with your products and services. With regard to this, it is important to note that one of the keys in a successful email campaign is having a solid subscription list. After all, targeted emails are 18% more likely to deliver favorable results. There are a lot of ways to grow your subscription list and a software can definitely lend you hand in directing your content to the right people. But if you’re wondering where to start, then look no further than your existing customers.

Don’t ignore analytics

No matter how you look at it, the numbers will ultimately decide whether you’re running a successful email marketing strategy or not. The good thing is that your email marketing software can provide you with a lot of data and thankfully, guide you on how to use them. You can learn a lot on the fly, but your long-term success largely depend on how you use statistics to improve future strategies. It’s the less entertaining aspect of your campaign, but it surely pays off big time when executed effectively.

Summing up

There are a myriad of benefits that a successful email marketing campaign brings and for this reason, it would be best to invest in it. Also, take note that if you’re not incorporating it in your marketing plan, then you’re missing a lot and you’re sort of impeding your company’s growth.

 

 

 

 

 

 

November 11, 2016

What will be the internet marketing trends of 2017?


Year-1760489_960_720The internet offers the modern marketer an increasingly powerful method to target core audiences and communicate their message in a more sophisticated and valuable way.

But keeping up with the latest digital marketing trends can be a real challenge. So here’s a look at some of the most exciting marketing trends that could make it big in 2017.

Conducting online marketing used to be something of a lottery, but social media has taken great leaps in helping all of us achieve a greater market penetration. Although Facebook has changed the rules of its organic reach, it still represents the best way to get high visibility in a way that feels personalised.

And personalised marketing will be a big part of 2017 with interactive features and variable content that encourages repeat visits becoming an essential part of the modern web experience.

 This move towards mass customisation means that knowing your niche audience is now more important than ever. This has even led some commentators to speculate that 2017 could be the year that will see the renaissance of email-based marketing.

Although email has been much-maligned in recent years, it still is 40 times better at winning new customers than the more glamorous social media sites like Facebook and Twitter. And everything from the recent US Presidential election to fashion retailers like ASOS have used email marketing campaigns with surprising success throughout 2016.

 But that’s not to say that the humble website has become obsolete. Once again the recent political events have showed us how important a website is for really consolidating the core themes of any marketing message.

Even something as diametrically opposed as an online casino gaming resource can show how powerful the humble web page is for the modern marketer. Just click here to the website of Lucky Nugget Casino to see how the brand provides a clear and consistent message whilst providing instant access to their casino games in a way that’s refreshingly simple in today’s cluttered web climate.

But regardless of whether it’s act of political communication or an online casino game, it’s clear that live streaming will really take off in 2017. This offers modern marketers a great chance to use the likes of Snapchat, Facebook Live and YouTube Live to create a much more exciting and dynamic message. 

And whilst 2016 saw adblockers being increasingly installed by web users as a way to counter annoying pop-up adverts and banners, they’ve only required us marketers to become a little more inventive and entertaining in how we create our message!

 

November 08, 2016

5 Great Tips To Attract New Customers If You Are A Small Business Owner

Social Media AdvertisingCustomers are like blood stream in the constant evolution of any business. If you want to grow your business, then you must be keenly aware of the ways which you can use to increase your client base. Big companies are reputed to such an extent that whatever they offer, do not need any introduction because the relationship of customers with such companies is trust oriented. On the other hand, people are attracted less towards small companies because of the trust deficit.

If you want to attract the customer, you need to convince him. You need to convince him that out of other hundreds of thousands of companies, you have a significant position in the hierarchy. Above all, you should be sincere in whatever you launch; it means that your products must have the same quality as ascribed to them in the advertisement because if it is any less than that, there won’t be any trust and consequently no increased customer base.

Here are few tips that you can use to attract maximum customers.

  • Identifying the Ideal Client Ideal client

No business – however small – is started with the initial consideration of the ideal customers. Here, ideal customers mean those customers who are most likely to buy your product. For instance, you introduce a feminine cosmetic; you have already narrowed down the customer base from entire population to the women only. You can further estimate the customers keeping in mind their age that up to what age women are likely to buy the product. For initial consideration about the ideal customers, you keep in mind many things like the economy, population, religion as well as socio-political context.

Having already sought the idea what your ideal customers would be, refrain from making any general or broad statements like every man, every women or the entire population etc. it is highly unlikely that the entire population will get the same benefits from the single product, thus if you make very general statements, you will lose your targeted clients.

  • Knowing Your Business to Discover the Location of Your Clients

Knowing your product is crucial because it will help you locate your customers. You must know all the pros and cons of your product, because the persons who will be interested in your product, will surely judge you on the basis of your ability to guide your customer by providing him as detailed information as you can.

There are many spots where you can find your customers – online, offline, media, and email. If you have a product whose customers will be teenagers, you can rely more on the social media because that’s where you can attract the teenagers. On the other hand, if you are selling something traditional then it follows that your audience will be something between 30 and 50 years old persons, then you can rely more on emails or media advertisement.

  • Giving Reasons and Answering Questions

When you come into contact with some potential customer, the most important thing you need to do is to give him solid reasons that why he should buy your product. If your reasons are sound enough he is going to think about the purchase. If you use the same technique consistently, you are going to make plenty of loyal customers who will respond instantly to your calls.

Portray yourself as someone who has the in-depth information of all the problems of his customers and then tell your customers how you are going to solve these problems. At social media advertisements, many interested people also ask questions and you should never neglect these questions. This way you can turn your followers into paid customers.

  • Direct Response Marketing Direct Response Marketing

Direct Response Marketing is an efficient tool, and you should also use it as an instrument to attract maximum customers. One of the many efficient ways of Direct Response Marketing is encouraging your customers to complete a specific action. Specifically, create messages that are directed towards the targeted clients.

The best way to attract an audience is by initially giving them something for free or giving them exclusive discounts on products in which they are interested. Groupon is one such website which offers you quality products and at the same time gives you discounts on almost all products.

  • Build Partnerships

Being a small business owner, you cannot do everything on your own and this is exactly why you should develop a partnership with other synergic business institutes. You can take benefit of synergy because it will promote the content of your website as well as of that one with which you are making a partnership. It will help you make relationships with more customers.

Never forget to follow up because forgetting follow-up can cost you potential customers and in turn decreasing your client base.

These are simple methods that you can use for any small business to attract a maximum number of audiences, but these aren’t hard and fast rules. You can modify these tips the way you think these tips will benefit you most.

November 01, 2016

4 Reasons Why Your Social Media Marketing Fails

Socmed
To get the results you need from social media marketing, you need to make a long-term commitment and plan to invest time and hard work into your efforts. Planning your strategy, testing your tactics and measuring your results can help you use social media to your advantage. You should also avoid the following four mistakes that can cause your social media marketing to fails. 

You Don’t Have a Goal

Venturing into the realm of social media marketing without a specific goal almost guarantees your failure. You have no direction and no way to determine whether your efforts succeed.

cRegardless of whether you decide that you want to increase traffic to your website or boost public awareness of your brand or try to achieve something else, define your goal and stay focused on it as you work. 

You will also need to identify the specific metrics you are going to track and choose the appropriate tools to analyze your data. Tools such as SumAll, Buffer or Followerwonk can help you track your metrics.

You Don’t Know Who Your Audience Is

Businesses make one of the biggest marketing mistakes when they fail to define their audience, resulting in unfocused, random social media campaigns that produce few, if any, results.

One of the best ways you can identify and understand your audience is by conducting marketing surveys. They can help you learn about your customers’ habits and needs, and then you can tailor your social media activities to reach them. 

You’re Not Engaging with Your Audience

Some businesses fail on social media because they never engage with their followers. This goes beyond just responding to all questions and comments.

To engage with your audience, you need to offer them something relevant and interesting. Share content that they love and help them solve their problems. Use storytelling to connect with your audience on a personal and emotional level.

When the social community sees the way you engage your visitors and customers, they recognize your brand as one that is active and authoritative. 

You are Not Sharing Relevant Content

If you fail to post and share content that your audience values, you will fail at social media marketing. Avoid this problem by designing relevant content that meets the needs and preferences of your audience. When your content has relevance to the people that you want to reach, you improve their life and add value to the community.

Final Thoughts

Avoid the above social media marketing mistakes that often lead to failure. Instead, define your goals, identify and engage your audience and share valuable content. Your patience and hard work will reward you with measurable results.

Have you made any of these social media mistakes? What have you learned from your mistakes? You can leave your comments below.

About the author: John Porter is a Southampton-based freelance writer and a tech head, so he enjoys writing about new technology and likes to share software tips and tricks.

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October 30, 2016

In the news ... October 30 2016

Interactive aspect in new texting and driving campaign makes an impact

Try to have a talk with your kids about making good choices, and watch the fidgeting and eye-rolling begin.

Public service announcements face the same attitude, and not just with kids, when it comes to tackling big issues like drinking and driving, safe sex, drug use and mental health. One new campaign is trying to tackle this problem by getting audiences to participate in the story.

Read more

Mastercard's digital strategy got a big lift by giving banks more control

Mastercard's Masterpass digital wallet is gaining steam from a new enrollment feature that puts issuers in control, according to Mastercard CEO Ajay Banga.

Read more

Digital Marketing Strategy: A Complete Solution for Online Marketing

Digital marketing is a high-level plan for your online marketing. It can be used to achieve the goal of a business and organization. In present time the level of marketing has grown at high speed. Every small and medium business are doing everything for your business marketing. Digital marketing is the trending concept for your marketing strategy.

Read more

Offline In The Digital Age: Why Traditional Advertising Isn't Dead

In today’s crowded marketplace, businesses (both B2B and B2C) are fighting to get their brands noticed. Marketers have a plethora of tools to choose from, whether they decide to use a solely digital strategy or incorporate a blend of both traditional and digital tactics. More importantly, brands need to begin thinking like their customer and understand how their target markets are accessing information and consuming content.

Read more

  Med-divider

October 25, 2016

(Infographic) Game of Thrones in Marketing Style

Courtesy Agile CRM 

Game-Of-Thrones-in-marketing-Final

October 23, 2016

In the news ... October 23, 2016

The six-step guide to a corporate digital mindsight

As the winds howl and rain pours down this week, with tropical cyclones Sarika and Haima packing a one-two punch as they blow through the region, we are perhaps all reminded of how we can better use technology and avoid a commute to work, restructuring our business operations and models to better leverage digital technologies.

Read more


 The Legacy of @POTUS - Obama has changed digital campaigning forever

His political life has tracked these changes. Next week, Obama will become the first sitting president to edit a magazine (fittingly, Wired, the technology monthly).

His editorial is pensive: "When I came into office, I broke new ground by pecking away at a BlackBerry. Today I read my briefings on an iPad and explore national parks through a virtual-reality headset."


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Colleges team up to off er digital strategy

As the digital era rewrites the rules of competition and forces companies to rethink their marketing and branding strategies, two of the leading colleges in the US and China teamed up on a program to deal with the changes.

Global Branding in the Digital Era is the title of the program from Yale University and the Cheung Kong Graduate School of Business (CKGSB) held Monday through Friday this week on the Yale campus and in New York City.

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  Med-divider

October 16, 2016

Fortune Lounge Club casinos and how to make best use of reward points

Fortune Lounge Club is a famous online casino operator who runs several micro gaming-powered casinos like Royal Vegas online Images
casino, Platinum Play Casino, Vegas Palms Casino and many more. When you sign up with any of the casinos run by this operator, you will be eligible to receive some sort of matching welcome bonus. In addition to this, your account will be credited with some 2,000 free reward points. To earn more redeemable loyalty reward points, you'll be required to play any of your favorite casino games in real money mode.

Also, you have to know that certain games are designed to earn you more reward points compared to others. For instance, someone who plays poker in any of the casinos run by Fortune Lounge is entitled to receive more reward points compared to someone who plays Classic Blackjack.

Reward points which you can earn on pokies and video games

If you spend $1 on classic pokies, you will be entitled to earn 1 reward point. The same applies to players who gamble on video pokies and other unique games. However, if you wager on table games, then you're entitled to receive one reward point for every $5 spend on the game.

On the other hand, Video Poker Games earn you 1 reward point for every $20 spent. The same applies to Blackjack games, Baccarat, and Craps. However, Classic Blackjack is the worst rewarding of all games since players are supposed to spend $100 to earn 1 reward point. This is not the correct way to stretch the dollar on these games.

The most popular games to keep your eye out for

If you’re going to play at any online casino owned by Fortune Lounge, then you must keep in mind that there are certain games which are considered more popular than others. They are the most recommended games at Royal Vegas online casino and similar casinos owned by this gaming franchise.

Look for Tomb Raider, Jurassic park, Mega Moolah, Game of Thrones, The Dark Knight, Terminator 2, Hot as Hades, Hitman, Immotal Romance, Girls and Guns, and Untamed Crowed Eagle. These are the most exciting slot games that can potentially reward you well for your time, both in terms of entertainment and in cash money.

Silver is the lowest in the reward ladder, although you can still climb your way up

When playing slot games at Royal Vegas online casino, you will need to accumulate at least 10,000 points in order to move from silver to gold level. To maintain this level, you’ll need to keep your account active during any given month. Otherwise, your account will be downgraded to silver status.

If you’re willing to keep your account active, thereby earning at least $25k points, you will be guaranteed a Platinum status. These points have to be maintained in order to keep your Gold status. Finally, the Diamond status requires 75k points.

The bonuses that you get at every level

Every level has perks and benefits to enjoy. This includes the chance to redeem your points for cash and also participate in weekly promotions. You can earn up to 10k points when you play during your birthday. Definitely this is the best loyalty reward program you can ever have in place for the particular casino you choose to play at. Redeemable points can help you bump up your earnings, so never settle for online casinos that don’t offer a chance to redeem points.

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