September 29, 2016

[Infographic] A Look Inside The New Facebook Page Layout

[Infographic] A Look Inside The New Facebook Page Layout - An Infographic from IFRAME APPS

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September 20, 2016

How To Find an Example of a Compare and Contrast Essay about USA and Canada

How To Find an Example of a Compare and Contrast Essay about USA and Canada
Penning an essay is, at the best of times, a tall order for most people.  Writing a quality essay means that the author must first do their due diligence; truly understand what is being asked of them and then embark on the research and investigation required to gather the facts, ideas and references needed for their essay.  Essays can be thought of as a series of arguments that serves to highlight a concluding thought or result that the author is trying to table.  Once the writer has their reference material on hand they must then commit idea to paper and write out their essay.  When broken down in this manner the essay writing process actually seems to decrease in difficulty.  However, when a wrinkle such as specifying the type of essay as a “compare and contrast” and then adding the complexities that only geopolitics can bring, well then things get a tad more vexing.

A compare and contrast essay requires the writer to simultaneously highlight the similarities and differences between two or more items.  While this may seem simple at first, it can quickly lead to disorganized thinking and rambling.  The real problem with a compare and contrast essay is that the focus of the essay tends to get blurred.  This lack of definition often means a drop in the quality of the work put forth.  Discussing the geopolitics of nations is one such subject that can lead to all sorts of problems for the writer should the constraints of a compare and contrast style essay be applied.

The continent of North America and the British, are but the tip of the iceberg when it comes to comparing and contrasting the United States of America and Canada.  However, even a cursory glance will show that the list of similarities and differences between the two countries runs long, very long.  With this in mind, one can easily see how an essay writer can get overwhelmed by the sheer deluge of information headed their way.  So how does a writer tackle such a vast and heady subject as the geopolitics of these two neighboring nations?  The best first step would be to look at published work.  While comparing and contrasting the USA and Canada may be a feat in and of itself, it is not a new idea and many have explored its depths in the past.  Fortunately, these essays and published writings are available both in hardcopy and in digital format.  But due warning must be given, not all published works are created equally.

Using an existing essay as a sole guide to the subject is not without its risks.  The quality of the sample must be called into question, as a sample of poor quality (bad research, poor arguments, etc.) will only lead the writer down a path leading to trouble and disappointment, and that is why choosing a solid sample essay is a challenging task on its own.  Or you can take a more direct approach and seek a credible source.

Getting in touch with a professional writer ensures that you are verifying the quality of the work at the root.  The work of these professionals is usually of high caliber, and better yet their work has been edited by professionals as well.  These individuals can usually be found through professional writing sites and their work is considered “sample worthy”.  It is worth it to mention, that just like essays that can be found online, you should try your best to vet “professional writers” found on the internet.  Ask for referrals, samples of work and try to determine their expertise on the subject matter before taking their words as gospel on the matter.

Finally, there are vast repositories of published, peer-reviewed documents sprinkled throughout the Internet.  These documents, whether they be essays, studies, reports or what have you, may be more academic in nature, but the majority of which contains more than just priceless nuggets of information.  They also have a list of references.  This method allows the essay writer to, in a way, reverse-engineer the reference document.  This will lead them to original studies, writings, interviews and material that they can use to fortify the arguments of their essay.

Crafting an essay is a tough act, and adding the compare and contrast model doesn’t make it any easier to write.  If that wasn’t difficult enough, asking the writer to discuss the geopolitics of two of the world’s economic powers takes the stress level to a whole new level.  However, it need not be an impossible task.  By utilizing online sources such as existing essays, guilds of professional writers and online documents, writing the essay can be made manageable.

September 13, 2016

11 Ways To Use Social Media Before, During, and After Trade Shows

By Brian Gordon, President, Skyline Toronto

Just because trade shows are the place where B2B buyers and sellers meet face to face, doesn’t mean you can’t add marketing value to them with some savvy social media moves. Here are 11 ways you can boost your trade show results using social media before, during, and after your trade show:

Before Your Trade Show

  1. Write a blog post about all the great reasons attendees should visit you in your trade show booth – your new products, your giveaways, your in-booth activities, your unique value proposition.
  2. Then promote that blog post, repeatedly, via whatever social media accounts you have: Facebook, Twitter, LinkedIn, Instagram, and more. Use the show’s hashtag in those messages.
  3. Go on Twitter, Instagram and Facebook and search on people who use the show’s hashtag. If they are potential prospects, reach out to them and gently invite them to your booth!

During Your Trade Show

  1. Take pictures and videos of your busy booth and share them on your social media accounts
  2. Post messages about what you are doing or giving away in your booth
  3. Use the show’s hashtag, again, in all your messages
  4. Again, go on Twitter, Instagram and Facebook and search on people who use the show’s hashtag while they are at the show, and give them a good reason to come see you, too.

After Your Trade Show

  1. Post a video on YouTube and Facebook that features demos of your new products you introduced at the show, or interviews with happy clients who visited you in your booth.
  2. Start a discussion in the show’s LinkedIn Group asking what people liked best that they saw at the show
  3. Post photos on Facebook, Instagram, and Twitter of the happy winner of your contest or raffle in your booth
  4. Look up all your best leads from the show, and follow their Twitter accounts and ask them to connect in LinkedIn

Whatever you do, to get full value from your social media / trade show partnership, it’s best to have healthy social media accounts in place long before your event. You want to leverage your existing social media footprint, not have to start from scratch just to promote your trade show.

Try one or two of these ideas you like best at your next show. As you get more comfortable doing them, then add more and more. You’ll reach a broader audience, and especially the part of the show’s attendees who are more likely to have tuned out (or opted out!) to promotional messages sent via email, direct mail, or advertising.

About the Author

Brian Gordon is a founding partner of Skyline Toronto, helping companies communicate their message through trade shows, events, and related displays. Clients include a broad spectrum, from Fortune 500 companies to small home-based operations. Areas of expertise include message creation, graphic and architectural design, exhibit display design and build of all sizes, set up and dismantle services locally and throughout the world, repair services, and educational trade show related seminars. Brian can be reached via his website at

September 12, 2016

In the news ... September 12, 2016

A guide to SEO Part 2: Design, Usability and Content

The usability and design of a website, along with the content that is on it, all have a large impact on the user experience of your visitors. This, in turn, will directly affect the SEO ranking of your site. Each one is just as important as the other, and they are, in fact, all linked. Well-written content on a well-designed page will make the site easy to use, and so it helps to have an SEO plan that is focused on all three elements as one. However, we’ll examine each of the three factors separately below.

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Mobile Games Surge - Mobile Devices Now Most Popular Gaming Platform in Canada

TORONTO, Sept. 12, 2016 /CNW/ - To mark National Video Game Day, the Entertainment Software Association of Canada (ESAC) today released new stats about Canadian gamers. The new research features demographic profiles, stats on device usage, video game acquisitions and ESRB ratings awareness. Survey results highlight that more people are playing games on mobile devices than any other platform, that more than half of all Canadians are gamers and that women are playing video games just as much as men.

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How Alessi Merged Manufacturing and Art

I don’t want to get too personal, but I am tempted to suggest that you own some product or products made by Alessi – products that make you feel vaguely artistic and unique even though they are mass-produced and sold to millions of people. If you are familiar with the history of Alessi, you already know that this nearly century-old company has come quite far from its industrial beginnings as the top supplier of stainless-steel serving equipment to Italy’s professional kitchens. Alessi’s transformation commenced in the mid-20th century but kicked into high gear when Alberto Alessi, the founder’s grandson, assumed control of product development in 1970. Alberto dreamt of becoming an architect, but his father demanded that he join the family business instead. It is widely believed that his thwarted artistic ambitions were behind his decision to pull the venerable firm into a whole new market.

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September 08, 2016

In the news ... September 8, 2016

3 Steps To Creating A Killer Small Business Content Marketing Strategy

Small businesses generally face harsher circumstances when it comes to planning and launching a marketing campaign. They have less revenue and capital, which means they’re more limited in the strategies they can pursue. They have fewer resources, which means their teams are smaller and less experienced. And they generally have less data and first-hand experience with which to strategize in the first place.

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5 Low Cost Marketing Strategies For Small Business

The competitions among small business is high. To compete effectively, business owners need to be ready to give marketing all it takes. And really, no matter how outstanding the product of a particular business is, without getting it to the views of the target customer, the business will hardly make any profit. As indicated above, marketing is a core part of any business operation. It can make the difference between a blooming business as well as struggling business.

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What’s your IT department’s strategy for website downtime?

Website disruptions are more than a mere annoyance. They can quickly add up, leading to declines in productivity and revenue. These website errors not only affect your end-users, they also pull key players away from other projects to help put out the fire to avoid major profit losses.

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September 05, 2016

In the news ... September 5, 2016

'5 Roles Of A Chief Digital Officer'

A Chief Digital Officer (CDO) can help an organisation drive growth by converting traditional "analog" businesses into digital ones using the potential of modern online technologies and data. The responsibilities are varied and still evolving & in fact could lead a CDO to take over as the head of an organisation.

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The Dark Side of Content Marketing

"Create awesome content." "Deliver value." "WOW your users." "Master the art of storytelling." "Users will find your content online." "Build relationships with customers first, they will buy when they need."

We've all heard it and it all sounds great.

Read mose

'Brilliant marketing': Organic Gatorade — the latest in health hype?

Sports drinks have long been criticized by health advocates who claim, for most people, water is better than a sugary, flavoured drink for hydration when exercising.

Now, sports drink giant Gatorade is rolling out a certified organic version of its drink in the U.S. and will look at bringing the product to Canada.

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August 29, 2016

4 Ways Studying Computer Programming Makes Students Better Learners

Computer programming seems mysterious to many people. Programmers maintain an aura of understanding technical wizardry and complex coding languages, but other people can also create software. Nowadays, knowing computer programming languages helps people in many professions understand computers and business workflows. 

1. Computational thinking 

Simply defined, computational thinking processes give people the ability to identify problems and present solutions in a format that others can easily understand and carry out. Software engineers solve problems all the time by applying available tools and languages. The logic and algorithms students use to their goals provide them with needed skills to approach programmatically important tasks in the business world. 

Computer programming requires people to think in an orderly and logical way that applies to problem-solving in real life. Computational thought helps students learn how to compose logical written and oral arguments and use them recursively in an unlimited number of settings.

2. Thinking Fluidity

Writing a software application uses processes similar to storytelling. The process begins with a logical beginning and then progresses toward a definite end. When people approach problems with such fluidity, they communicate better and create better task definitions and prioritize in the workplace. Thinking like a programmer can help people better perform even ordinary tasks such as searching the Internet. 

As the value of computer programming to education becomes widely recognized, expect it to become a core part of educational systems around the world. In 2012, the UK updated their syllabus to require every student to learn basic coding. The move has shown enough progress among students to attract the attention of other countries. For example, a growing movement in the US supports making programming classes mandatory for students at practically every level. 

3. Rewarding and Motivation

Programming by itself promotes an eagerness to learn among students. After becoming familiar with one programming language, for example, students realize a thirst to learn about others. Such a pattern for always reaching for new knowledge translates to academic success. 

For example, assignments that require the creation of a mobile app to teach exercises, guitar playing or to identify species of animals motivates students to achieve a real objective and feel the pride that comes with creating a functional application. During programming, students must gain in-depth knowledge of the subject matter that relates to their application improving learning while creating healthy habits. 

About the author: Me jp
John Porter is a Southampton-based freelance writer and a tech head, so he enjoys writing about new technology and likes to share software tips and tricks.


TW: @johnpourter


August 24, 2016

In the news ... August 24, 2016

Google will punish sites that use annoying pop-up ads

Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. It’s not a stretch to argue that readers don’t like these ads. So Google is making a call that websites that use pop-ups and interstitials are worse search results and may rank them lower because of it.

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 Marketing Trends for 2016 – Will we be in a post-digital era?

Our look at the latest trends in digital media and technology and how they will impact marketing this year

At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends."What's Hot?" and "What's Next?" are always the most common questions when I give webinars and talks! As we near the end of the first month of 2016, and people look to the year ahead, the interest increases. Since it's that time again, in this post and a series of others looking at customer lifecycle tactics, I'll look at what I see as the latest trends in marketing which look set to continue into the rest of 2016.

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 5 Simple Digital Marketing Strategies That Can Help Your Business Grow

Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow.

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August 22, 2016

In the news ... August 22, 2016


Acording to a research study developed through a collaboration with IDC and SAP, Canadian businesses aren’t prepared for the upcoming digital apocalypse.

While 60 percent of Canadian organizations recognize the importance of a digital strategy, the report reveals that just 17 percent of these businesses actually have one.

Furthermore, less than half are investing resources that place digital at the forefront of their development plans, such as cloud software, analytics tools, cyber security, and mobile solutions. At the same time however, 84 percent of Canadian businesses agree that “every business is a technology business” in some way.

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Ottawa announces public consultation on cyber security strategy

he federal government has started a three-month public consultation on updating its cyber security strategy, asking security pros and citizens for input on how it should not only strengthen the national IT systems and critical infrastructure in the private sector but also help businesses and residents.

Public Services Minister Ralph Goodale said Tuesday the consultation, which ends Oct. 15, will help identify gaps and opportunities, bring forward new ideas to shape Canada’s renewed approach to cyber security and capitalize on the advantages of new technology and the digital economy.

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Spirit of John Lennon lives on in Canadian clothing line

Fashion designer Kelly Pettit started with a simple question in crafting a clothing line inspired by John Lennon: Can she imagine the legendary singer-songwriter wearing it?

She most definitely does, Pettit says, as she readies to première her vision at Toronto Men's Fashion Week on Saturday, noting her years-long development process was driven by a deep reverence for Lennon's artistry.

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