May 29, 2017

2,500! That's right, 2,500 posts!

12
By Peter Mosley

I'm Pete Mosley and I took over One Degree in 2010 and it has been, and continues to be, a great privilege! I also want to thank FreshGigs.ca for their support and their amazing Job Feeds here!

According to Google, these are the posts that “RANG DA BELL” as far as unique visits go over the lifetime of this blog. A sincere shout out to all the contributors!  

One Degree remains an abundant source of information whether you are researching a specific topic, a company or an individual. It also is the perfect spot to start if you are looking for a job, upgrading your career or need some inside information. We have tips, best practices, timely articles and lots of fun - just search on our front page or on Google - add your search string in front of "site:onedegree.ca"  

Here is an example: 5 Questions

I am listing the top ten posts in reverse order - from the lowest number of visits to the highest. There has been a steady, solid, monthly, traffic count here on OneDegree - but these spiked LIKE CRAZY!  

Here's the TOP TEN!


#10 http://www.onedegree.ca/2008/01/one-degree-is-b.html

# 9 http://www.onedegree.ca/2008/03/finished-the-16.html

# 8 http://www.onedegree.ca/2008/08/sept-11-12---in.html

# 7 http://www.onedegree.ca/2014/01/consumer-psychology-the-e-commerce-checkout.html

# 6 http://www.onedegree.ca/2012/04/win-a-ticket-to-mesh.html

# 5 http://www.onedegree.ca/2011/04/the-lifetime-value-of-a-like-on-facebook.html

# 4  http://www.onedegree.ca/2012/10/instagram.html

# 3  http://www.onedegree.ca/2006/11/web-20-game---n.html (This one STILL gets lots of traffic!)

# 2  http://www.onedegree.ca/2005/08/liberty-village.html  (This "number two post" was ranked "number one" since 2005 until the recent "number one" more than doubled <Tripled actually - and still counting!> the best unique visitor tally!)

And the NUMBER ONE post that received the most traffic:

 http://www.onedegree.ca/2017/04/fake-news-you-wont-believe-what-justin-trudeau-did.html

I was really surprised by this! This post came about because I was in a mood and needed to rant about the commotion surrounding Trump and all the “Fake News.”

I think this post proves my point.

For the record, One Degree has never engaged in anything that even remotely resembles Click Bait, nor any other nefarious tactics that increase traffic or draw attention for attention sake. I am pretty damn proud of that!

And finally, to our wonderfully, loyal readers, thank you for your support since 2003!

Sincerely,

mose

 

PS: I was going to add the description of each article fully, but come on ... go have a peek at each one!  Show us some love! And if YOU REALLY LOVE US, how about a modest donation

 

PPS: Well, so much for not engaging in nefarious traffic tactics! LOL!!!  But hey, come on, it's once in 2500 posts?  Mea culpa.

 

 

 

May 25, 2017

Taking Your Fitness Center into the Digital Age

More and more fitness centers are switching to computerized management systems. Some even go as far as letting members access their data from the cloud and offering the ability to synchronize data from fitness apps for a more comprehensive management. There are plenty of solutions that make the process of taking your fitness center into the digital age much easier.

Before you start choosing the right solution for your gym and its members, however, there are a few things you need to understand first. Taking your fitness center into the digital age is something that can be done easily once you have covered all of the basics.

Immense Benefits

There are a number of advantages that cloud or computerized fitness center management solutions currently offer. For starters, you can manage every part of your operations from one console or administrative panel. Keeping up with membership payments, scheduling classes, and even managing inventories and supplies can be done easily with the system up and running.

The benefits are also there for the customers to enjoy. As mentioned before, members can check their membership status, book classes or personal trainers, and complete other tasks easily using nothing but a web browser. It is even better if the system allows members to upload data from their fitness tracking apps since the information can help PTs pay closer attention to their members.

On top of that, there are marketing benefits to enjoy. Having a comprehensive portal will attract more users, especially those who are tech-savvy and want to stay connected. You can even invest in your own mobile fitness tracking app, complete with integration with the fitness center management system.

Information Security

One of the most important aspects to review before you start implementing a computerized fitness center management system is data security. You’ll be storing sensitive member information in the system, so you really can’t be too careful when it comes to protecting essential details.

Start by establishing a secure environment for the system to run on. If it’s a cloud-based system, make sure the cloud server is equipped with proper security measures such as SSL security and security software suite protecting the main computer or server.

Data loss is another risk to anticipate. Make sure consumer data is backed up regularly, either to a remote server or an offline storage device. You can set up RAID 1 on the main server for maximum protection; use a server RAID calculator to determine the number of hard drives you need.

A Marketing Opportunity

We’ve mentioned how moving to a computerized fitness center management system is a great marketing opportunity. Before you begin the implementation project, be sure to have a good marketing campaign to go along with the project.

You can take members on the journey with you. Share behind-the-scene videos and stories and let existing members, as well as potential customers, know the key features and details about the system before it is actually launched. Build anticipation and excitement around the fact that you’re taking the fitness center into the digital age.

May 22, 2017

Stephen Covey’s 7 Habits of Highly Effective People’s Time Management Sheet

Stephen Richards Covey was an American book writer, educator and speaker. The reason for his popularity was his writing and especially his book “The 7 Habits of Highly Effective People”. In this book, Stephen solved many personal and professional problems by presenting a holistic, integrated and principle-centered approach. From these approaches, Stephen Covey raised a question in his book that is which priorities of yours did you neglect last year and how you will address them in the next year? The answer of this question varies from person to person. However, there are some universal principles that can help you in the next 12 months, and Stephen used those principles to craft a time management sheet which we are going to discuss in our next lines.

Covey’s Time Management Sheet:

The Covey’s time management matrix sheet is designed in a way that it will help you to schedule your whole week on the basis of what is most important to you and what will get you the most meaningful result. This matrix introduced as a separate chapter in the habit 3 from 7 habits of highly effective people with the name “Put first things first.” The matrix is designed in a way that it will not only make you a good time managing person but also help you to be a more effective self-manager. There are two main criteria on which Covey has divided the tasks and that are Urgency and importance.

Matrix Division:

Covey has divided his matrix into four quadrants. The quadrant 1 is filled with the crisis tasks or urgent tasks which he counts in the important tasks. The quadrant 2 is not the urgent one, but he counts them into the important tasks. Quadrant 3 tasks are not so important but they are urgent, and quadrant 4 is neither urgent nor important.

What did Covey say about the quadrants?

Covey has different approaches towards each quadrant.

The 1st quadrant which is urgent and important too which he denoted as the quadrant of crisis, he believes that the tasks of this quadrants are most important and need to be cared of on urgent basis.

The 2nd quadrant of not so urgent but important tasks which will give you long term benefits and you will get a bit slow outcomes from it. That is whyCovey believes that you should focus your energy on the activities of 2nd quadrant which is important but not urgent to get long term benefits.

The 3rd quadrant which is not important but urgent contains the tasks like phone calls, friends gathering and other distractions which need to be taken care of. However if you do not get rid of these distractions, you can manage to pursue your routine. But these things can be solved on the urgent basis so it is better to solve it now or they will get bigger.

The 4th quadrant is neither urgent nor important. It contains the tasks like vacations, things that make you needlessly busy and other things like that. Stephen Covey doesn’t say a lot about this quadrant which is also a sign that the tasks in this quadrant are neither important to do, nor you have to show any urgency towards them.

Wrapping Up:

The matrix may sound simple to follow, but the problem is our nature of choosing things on their urgency. Sometimes we inclined to choose the tasks that we see in front of us. We ignore it’s important and in the end lose both urgent and important work.

Covey writes “Urgent matters are usually visible. They press on us; they insist on action. They’re often popular with others. They’re usually right in front of us. And often they are pleasant, easy and fun to do. But often they are unimportant!

Author Bio:

James Hunter is one of the prominent writer in the Writing Junction, providing quality dissertation help to the students, not only from the United States from all over the World. He also likes to write the blog on multiple topics from different websites.

May 15, 2017

What Does it Take to Become a Marketing Executive?

Marketing is one of the fundamental strategies every business has to employ, and this is especially true in the digital world of today. Because of this, marketing is a fantastic career choice. Many people study for a bachelor’s degree in marketing and end their education there. However, you’ll find that studying for an MBA for marketing careers opens up many more opportunities for you.

Pepperdine University looked at just what jobs in marketing pay more with an MBA and found the role of a marketing executive came out on top. To succeed in this career, you need good decision making and analytical skills, as well as creativity, and the ability to communicate and organise well. You can find out more about the role of a marketing executive in the infographic below.

Pepperdine University created the infographic The Anatomy of a Marketing Executive.

 

PEP-MBA-Anatomy-of-Marketing-3-20

May 08, 2017

The MBA is the Most Popular Graduate Degree

According to a recent infographic by Ohio University, the MBA is now the most popular online graduate degree. Earning an MBA online is now easier than ever thanks to the amount of schools now offering this qualification; in fact, 355 schools now offer this degree as part of their online course program.

Pursuing an MBA online takes 3 years, if you decide to study part time. Full time students can expect to complete the degree course in a much quicker timeframe. Online students can also expect to pay around $40,000 to complete their course. Not only is this much lower than the price of a traditional MBA, but online students can also continue with their careers so they have an income coming in.

The infographic below has all of the facts and figures you need concerning why an MBA is such a popular choice.

Ohio University created this infographic.

 

Rise_of_Online_MBA

May 01, 2017

E-commerce Marketing Trends for 2017

More people than ever are leaving traditional employment to open their own e-commerce store. The rise of online business means more people can not only start their own business but make it incredibly successful, too. When running an e-commerce store it’s exceptionally important that you keep up to date with current marketing trends. Things change very quickly; some strategies emerge and grow while others fade into the background. Without implementing current trends your reach will drop and you’ll appear outdated and behind the times.

Video

Video is playing a much bigger part in digital marketing than ever before, both in terms of live action and pre-recorded advertisements. Facebook, Instagram, and Snapchat now allow users to film live video as well as vanishing content. Businesses are using this to both advertise their products and engage with their customers. This can be a great way to entertain, answer questions, and let your audience see the personality behind the business. Video is becoming an incredibly powerful marketing tool when it comes to building both customer engagement and loyalty. So, if you aren’t using it already it’s time to add it to your marketing strategy.

Mobile

For the last 10 years, internet use on mobile screens has grown exponentially. But, conversion has always been much lower than on full websites viewed on a larger screen. This is often because the process is more difficult and it’s harder to view the product. That is slowly changing. Mobile viewer to sale conversion continues to lag some way behind conversion figures on a desktop, but it’s catching up. So, not only is it important to have a great, fully responsive mobile website, you also need to make sure your e-commerce store is easy to shop, from browsing, right the way through to check out. One way of ensuring this is to develop an app for your business.

User Generated Content

Customers trust other customers much more than they trust salespeople and marketing tools. So, encourage your customers to post reviews on your website, blog, and social media profiles. This will quickly help build customer trust and loyalty. They’ll see that you must have confidence in your product if you are hosting live reviews. Video and images are a great way to take this further. Try running an Instagram contest to get your customers to take photos of your products. Let potential customers see them in action.

The Old Favorites

While the popularity of newer ideas soars, the old favorites are still exceptionally important when it comes to marketing, especially when you are launching a new store. Focus on getting the simple things like your customer service right and your customer return will be high. As will your word of mouth recommendations. You should also make sure you don’t neglect social media marketing in favor of other tools. Instead, incorporate videos into your profiles. Social media continues to grow in 2017, giving you a wonderfully simple way to reach your key audience.

If you are interested in learning more about running an e-commerce business consider an online business degree. Online business programs will help you learn about all aspects of managing your online business from marketing to business planning and forecasting.

April 23, 2017

4 Top Ways to Advertise Your Accounting Services Online

Pn-16.1_banner_378x225_0If you’ve gained a bachelor's degree in accounting from studying for an online accounting degree and you’ve had the experience working for some of the top firms in the country, you may feel it’s time to head off to offer your own freelance accounting services. If you have your own clients but you’re looking to fill your time with more by advertising your website, you may want to consider some of the following ways that are known to provide top results.

1. Pay Per Click Advertising

One of the easiest ways of advertising your online accountancy services is to pay for Pay Per Click Advertising (PPC). You may have already seen thousands of advertisements on a variety of websites you’ve used in the past, and most of these websites display PPC advertisements from platforms such as Google. Google Adwords offers this exact service and it’s the most popular choice for businesses to get on the map and get new clients with PPC marketing. It can be expensive, but a bigger budget will give you more chance of landing bigger clients – so it could be well worth the investment.

2. Social Media Advertising

Social media advertising is a great way to promote your business for free. All you have to do is build a page with a good audience and you’ll be able to advertise your services to them regularly. You could take advantage of social media advertising campaigns to promote your page, but that could prove to be costly and might not provide any instant rewards.

3. Organic Traffic

If you have a bit more patience it could be worth your while to hire a Search Engine Optimisation (SEO) professional. An SEO professional will market your website for the search engines and target specific keywords such as “accountants from Maryville University”. Once the SEO experts target such keywords, your website will come up first in the search engines when someone types in those keywords. It can be a very expensive marketing option, depending on the skills of the expert you hire, but it could be worth it if you land a big client.

4. Advertise on Accountancy Blogs

If the above methods don’t suit you could always get in contact with blog owners directly to see if you can come up with a partnership. You could either pay them a set amount per month to advertise your services or you could give them $50 for every client they direct to you. This could be one of the more cost-effective solutions, but you will need to spend time looking for websites that are worth advertising on.

Depending on your investment and how serious you are about getting your name out there will determine how successful any of the above methods are for you. If you have a lot of money to spend on advertising you’ll find that it’s not hard to get new clients, and you have to remember that as soon as you land a few big clients you’ll likely not have to advertise anymore as you will get more clients from word of mouth.

April 17, 2017

Check Out These 8 Social Media Marketing Trends You’ll See In 2017!

Socialmedia
2017 is going to be another game-changing year for social media marketing. The first quarter of the New Year had come to an end and we can see that social media marketing is changing the rules of the games with every passing day. The increasing trend of ‘live streaming videos’ is one of the many prominent changes that become visible in the year 2017.

But there are more to offer by social media to the users. Let’s check them out one by one:

  1. The Use Of Live Streaming Videos Will Rise

Nothing beats YouTube when it comes to video sharing. It is still the top contender in terms of a number of video content being uploaded and viewed every day. But since, smartphones came into the market, through social media platforms, people have started capturing live events and share it on their social media.

Twitter’s Periscope, Facebook Live and Instagram Stories along with Snapchat stories are being used for the live streaming. These platforms are giving massive opportunities to the businesses to present their services in more creative and timely manner.

  1. Chatbots Will Rule

Chatbots are creating quite a buzz this year, chatbot is a service powered by the rules and artificial intelligence. These days chatbots are embedded within Facebook Messenger. Though, it was an idea that chatbots were made to add entertainment value in chat services. They are now being used to improve the customer experience by communicating with the users for better services. We are going to witness businesses going to take advantage to establish a strong relationship with their customers.

  1. More Expiring Social Content

Social media platforms are now letting social content expire. Snapchat currently has 150 million daily active users with the concept of short-lived content in the web. Similarly, Instagram also came up with the feature Instagram stories.

By looking at the competition between these platforms, we will witness the usage of both in digital marketing.

  1. There Will Be Mergers Of Social Media Platforms

There have been quite a lot of big mergers of social media platforms; Facebook bought WhatsApp, Instagram, and Oculus Rift whereas, Twitter acquired Periscope. Recently, tech giant, Microsoft paid $27 Billion to buy the professional networking site, LinkedIn.

In 2017, it is expected to see more acquisitions of tech and social startups. For marketers, it is advisable to look out for these consolidations as it is going to affect the performance of social media channels that you will choose to distribute your content.

  1. It Will Be Hard To Get Organic Social Traffic

This is certainly going to be the biggest challenge for all the website and WordPress owners. Social media marketers will see the increasing difficulties in gaining organic traffic.

There was a time when it was easy to get the traffic on Facebook or Twitter but now the tactics are getting obsolete, and social media networks have changed their algorithms. Until and unless you don’t pay for the ads. Marketers need to drive organic traffic to their sites through SEO to Email Marketing.

  1. There Will Be An Increase In Use of Augmented & Virtual Reality on Social Platforms

Augmented and Virtual Reality has already taken over the tech gadgets, games, and social apps so far, successfully. In 2017, most probably we are likely to see Facebook run the AR application in the social media family as Snapchat is already using AR filters. This feature will allow the users to try on different faces and masks while sharing a live video-delivery which will be the first ever social media AR shift in the social media family.

  1. There Will Be More Personalised Content

Personalised content helps marketers to understand the demands and choices of its consumers. More people are becoming less appreciative with traditional advertising and favouring the personalised and relevant content and advertising.

The only reason is that relevant content helps consumers to recall a brand and prompts them to interactive with the brand or company personally turning themselves into a loyal customer of the brand.

  1. There Will Be More Active Social Influencers

Influencers are used to create credibility and trust within their audience. From fashion, food to the tech industry, everyone has activated their influencers.

According to the Google Trends, there has been a decline of interest in print advertising over the past two years, while influencer marketing continues to gain prominence.

This is the main reason that 84% of the marketers today are looking forward to using at least one influencer in their marketing campaigns in future.

2017 hasn’t ended yet, some of the things are already happening and some things are in the pipeline to be released very soon. These predictions totally came out to be true by making 2017 the best year for the Social Media Marketing.

Author Bio

Joseph Carey is a Social Media Consultant, SEO Expert, and a Blogger. Apart from online marketing and blogging, he also renders his services for essay help. To know more about him, you need to connect with him on Google Plus.

April 10, 2017

PPC 101: 5 Tips for AdWords Beginners

Ppc-101-adwordsConstructing a cohesive Pay Per Click (PPC) campaign more challenging than it looks. Although it’s an intuitive and easy-to-use platform, Google AdWords still has a number of quirks that can go unnoticed by most beginners.

I was fortunate to have taken an AdWords intensive course with Perry Marshall back in 2013. He along with a handful of other PPC experts like Mike Rhodes unveiled these quirks while underscoring why most marketers fail with PPC advertising.

And while the AdWords platform has greatly evolved over the last four years, everything I’ve learned remains relevant. So in this elaborated PPC 101 syllabus, I touch on a few of those quirks while providing five important tips for AdWords beginners.

1.   Create Highly-Focused Ad Groups PPC-101-Focused Ad-Groups

One of the biggest mistakes that new PPC advertisers make involves the organisation of ad groups. While each “campaign” is a general category, each ad group should be a very tight and focused grouping of related keywords. Too much overlap in keywords (or too few of ad groups to cover one length list of keywords,) will result in inefficiencies.

Think of this way: the ads you deliver are on an ad group basis. To ensure your ads are as relevant as possible, it’s vital to organise ad groups based on highly-focused groupings. This will help increase CTRs all while increasing qualities scores and overall cost-efficiency.

2.   Avoid Broad Match Bidding

There are a number of keyword match types, or ways in which you bid on specific keyword queries in AdWords. Among the different match types is the most general of them all: broad match.

Broad match is infamously broad. Google provides the following example to provide insight:

Example keyword: women's hats

Example search: buy ladies hats

Here’s another great example that I to use:

Example keyword: red waggon

Example search: burgundy Subaru Outback waggon

Because broad match by itself is so broad, as a rule of thumb I advise never to use this empty form of keyword bidding. I have a theory that Google has made broad match so incredibly broad that it results in unaware advertisers to burn through their ad spend way more aggressively than intended. Whether or not that’s true, I suggest sticking with more precise bidding strategies that use exact match, phrase match and modified broad match.

3.   Split-Test Many Ads at Once

When setting up your campaigns, be sure to adjust your Ad Rotation settings, which is found under the Advanced Settings option. Here you’ll want to select either “Rotate evenly” or “Rotate indefinitely” (choosing the latter if you anticipate a low volume of impressions, such as the case for local PPC.) This will ensure your ads are displayed evenly, giving you 100% control over you ad split-tests. PPC-101-Ad-Rotation

As you start writing ads for each ad group, be sure to include 3-5 variations that have different copy or verbiage. Over time, as your ads accumulate data, you can gauge which ad copy is performing the best. PPC-101-Split-Test-Ads

A good tip to keep in mind when split-testing ads is to make subtle modifications. Changing a number of fields, such as both headlines AND the copy will make it difficult to pinpoint trends in what’s working best.PPC-101-Ad-Rotation

4.   Leverage Ad Extensions

Next to good ad copywriting and ongoing split-testing, make use of all of the ad extensions you can. These are basically free features to increase the real estate of your ads while making them more eye-grabbing. Not all ad extensions will apply, but at the very least you should be leveraging the first three among all options:

  • Sitelink extension
  • Callout extension
  • Call extension
  • Structured snippet extension
  • Location extension
  • Affiliate location extension
  • App extension
  • Review extension

AdHawk has a nice guide on how to use ad extensions that you can check out here. And just like ad copy, you test different types of ad extensions, such as Sitelinks and Callouts, to further improve.

5.   Continuously Optimize

There are countless ways in which you can continuously optimise your PPC efforts. Some of the most effective are:

Optimise Keyword Bids

Adjust the ad group column settings so that you can view the mainline bid estimate and top of page bid estimate. Ideally, you want average ad positionings (per keyword) to be just above the mainline (or in the ad set positioned at the top of the search results.) Ads that display at the bottom of the search results get dramatically fewer CTRs, and thus quality scores can cripple. As you check-in with your account from time to time, adjust keyword bids to ensure you're staying above the mainline bid estimate.

Find & Use Negatives

Otherwise known as unwanted keyword variations, leveraging negatives can further help improve performance. Using the “red waggon” example, common negatives might be “red waggon assembly” or “red waggon recall.”

At the top of the Keywords view, click “Search Terms.” Here can see historical keyword queries that have enabled your ads to trigger. If you see unwanted variations like “free, for rent, how to, etc.” you can include these terms in the negatives keyword list. This will prevent your ads from showing for these unwanted variations.

Improve Ad Copy

Once you’ve gathered enough statistically relevancy to make valid conclusions about your ad split-tests, pause the worst performing ads while creating new ads based on the copy that’s working best. Depending how much activity your ads receive, you should do this regularly, like once or month. Like mentioned above, better CTRs as a result of better ads will greatly improve the efficiency of your ad groups.

Peel n’ Stick

An effective strategy coined by Perry Marshall himself, Peel n’ Stick is the process of taking (or peeling) underperforming keywords and placing (or sticking) them in new or different ad groups. In most cases, if a keyword has a very low-quality score, you’re not bidding high enough, or the keyword may be better suited to a different ad group (even if that means making a new one.) As you sweep through your ad groups to assess performance, don’t hesitate to employ the Peel n’ Stick strategy. It only takes a few minutes to create a new ad group.

While there’s plenty more to PPC advertising, the latter tips should help steer your practices in the right direction.

Author Bio:

Tyler-tafelsky-one-degree
Tyler Tafelsky is the senior search marketing specialists at Captivate Search Marketing based in Atlanta, Georgia. Since 2009, Tyler has been working in many facets of digital marketing, with particular expertise in organic SEO, PPC advertising, social media, and content strategy. Stay current with his work by following Captivate Search Marketing on Facebook, Twitter, LinkedIn, and Google Plus.

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